Marketing Analytics Lead
7 days ago
We are looking for a seasoned Marketing Analytics Lead to join our SWATX team. As a key player in our marketing efforts, you will be responsible for leveraging advanced analytics and machine learning techniques to drive business growth and customer engagement.
About the RoleIn this role, you will work closely with our data science teams to identify key metrics and analytical models that enhance campaign performance.
- Develop and execute data-driven campaign strategies that align with overall marketing objectives and leverage customer insights.
- Design, implement, and manage the end-to-end campaign process, from planning and setup through execution and post-campaign analysis.
Key Requirements:
- Bachelor's degree in Data Science, Marketing, Statistics, or a related field; a Master's degree is preferred.
- 5+ years of experience in campaign management or marketing analytics, with a strong focus on data-driven strategies.
- Strong analytical skills, with expertise in data visualization tools (e.g., Tableau, Power BI) and statistical analysis.
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