Adobe Analytics Specialist

18 hours ago


Kuwait City, Al Asimah Jazeera Airways Full time

Responsibilities and Duties:
Data Analysis & Insights

  1. Utilize Adobe Analytics, Google Analytics, and other BI tools to analyze website, mobile app, and campaign performance.
  2. Conduct funnel analysis, heat mapping, and customer behavior tracking to identify opportunities for optimization.
  3. Monitor and analyze customer acquisition, retention, and conversion metrics across digital touchpoints.
Conversion Rate Optimization (CRO) & Testing
  1. Implement A/B testing frameworks for landing pages, checkout flows, and marketing campaigns.
  2. Provide data-backed recommendations to improve user experience (UX) and conversion rates.
  3. Track and optimize bounce rates, drop-offs, and cart abandonment rates.
Performance Tracking & Dashboard Management
  1. Develop customized dashboards and reports in Adobe Analytics, Power BI, and Google Data Studio.
  2. Provide weekly and monthly insights on key performance metrics and trends.
  3. Work with cross-functional teams (e-commerce, UX/UI, marketing) to drive data-driven optimizations.

Requirements and Qualifications:

  1. Bachelor's or Master's degree in Data Analytics, Business Intelligence, Marketing, or a related field.
  2. 3+ years of experience in digital analytics, Adobe Analytics, or business intelligence.
  3. Hands-on expertise in Adobe Analytics, Google Analytics, and A/B testing tools.
  4. Strong understanding of CRO, user behavior analysis, and digital performance tracking.
  5. Experience with dashboard creation and data visualization tools (Power BI, Google Data Studio, Tableau, etc.).
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