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Strategic Marketing Creative

3 weeks ago


Kuwait City, Al Asimah beBee Careers Full time
Marketing Specialist Role

The ideal candidate for this position will be responsible for shaping our brand's identity and ensuring every piece of content resonates with the target audience.

Main Responsibilities:
  • Brand Strategy & Guardianship

This includes defining and maintaining our brand identity across channels, infusing cultural nuances into design and messaging, and ensuring relevancy without losing our core brand essence.

Creative Campaign Development

The successful candidate will translate marketing objectives into engaging concepts, including creative copywriting, graphics, photos, and video scripts for product launches, promotions, and community events.

Design Oversight & Production

Responsibilities include managing the entire design lifecycle, from concept to execution, providing clear direction to designers, and reviewing assets for brand consistency.

Cross-Functional Collaboration

The ideal candidate will partner with the marketing team on campaign briefs and KPIs, liaise with other teams, and iterate based on results to improve performance.

This role requires a strong understanding of Kuwaiti consumer behaviors, trends, and cultural nuances for F&B, as well as excellent communication and interpersonal skills. The ideal candidate will have a keen interest in the food world, new recipe concepts, and design innovation.