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Strategic Marketing Manager for IoT Innovations

2 weeks ago

Al Ahmadi, Al Aḩmadī, Kuwait beBee Careers Full time
Strategic Marketing Manager - IoT Solutions

This role will be based remotely in the EMEA region, with a focus on driving awareness and adoption of our IoT solutions.

Key Responsibilities
  • Develop and execute a strategic plan for marketing our IoT products to developers, engineers, and decision-makers.
  • Craft compelling stories that resonate with our target audience, including clear, technical, and business-oriented messaging.
  • Work at the forefront of innovation, helping enterprises modernize their IoT devices across various industries.
  • Collaborate with cross-functional teams, including product, sales, regional marketing, communication, and alliances teams.
As a Strategic Marketing Manager, you will:
  • Develop go-to-market strategies for our range of IoT products.
  • Lead messaging and positioning efforts to ensure our products stand out in a competitive market.
  • Collaborate on content planning, creating engaging materials from website copy to whitepapers, blogs, and sales enablement materials.
  • Work on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
  • Launch new products and features, leading cross-functional teams to drive awareness and adoption.
  • Conduct competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
  • Support the customer success team in driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base.
  • Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.
What We Offer

A fully remote working environment, allowing you to work from anywhere.

A personal learning and development budget, enabling you to upskill and reskill.

Annual compensation review, ensuring your salary reflects your value to the organization.

Recognition rewards, celebrating your achievements and contributions.

Annual holiday leave, providing time to relax and recharge.

An Employee Assistance Programme, supporting your mental health and wellbeing.

Opportunities to travel and meet colleagues at sprints, fostering collaboration and connection.

Industry and Department
  • IT - Software Services
  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing
Key Skills
  • Product Marketing Manager