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Analytical Insights Expert

3 weeks ago

Kuwait City, Al Asimah beBee Careers Full time

Analytical Insights Expert

About the Position

We are looking for a skilled Analytical Insights Expert to provide critical insights and comprehensive reporting on marketing campaigns and customer lifecycle management activities.

Key Responsibilities:
  1. Analyze data from various sources to assess the performance of marketing campaigns and CLM activities. Identify trends, patterns, and anomalies to provide actionable insights.
  2. Develop and deliver detailed reports on campaign effectiveness, including KPIs, ROI, and overall impact on customer lifecycle.
  3. Evaluate the success of marketing campaigns by tracking metrics such as customer acquisition, retention, engagement, and revenue growth.
  4. Use data analytics to understand customer behavior, preferences, and segmentation. Provide recommendations to enhance campaign strategies and improve customer experiences.
  5. Ensure accurate data collection, storage, and management. Maintain data integrity and validate sources to ensure reliable reporting.
Requirements:
  • Bachelor's degree in Data Analytics, Statistics, Marketing, Business, or a related field. Advanced degree is a plus.
  • Proven experience (typically 2+ years) in analytics and reporting roles, preferably within the telecom industry.
  • Strong proficiency in data analysis tools and software (e.g., SQL, Excel, Tableau, Power BI).
  • Solid understanding of marketing metrics, customer lifecycle management, and campaign performance evaluation.
  • Excellent analytical and problem-solving skills with a keen attention to detail.