
Marketing Strategist and Analyst
1 day ago
About 51Talk: A Leading Online Education Platform
We are committed to delivering high-quality language learning experiences to students worldwide through our cutting-edge technology and innovative approaches. Our mission is to provide personalized and effective education solutions that cater to the diverse needs of our global student body.
The Role: We seek a highly skilled Digital Marketing Manager to join our team in Kuwait City. The ideal candidate will be responsible for overseeing the management and optimization of our digital marketing channels, including social media platforms, search engines, and other digital outlets.
Main Responsibilities:
- Digital Channel Management:
Manage and optimize digital marketing accounts across various platforms, such as Instagram, Facebook, Twitter, Google Ads, Snap, and others.
Develop and implement strategies to boost traffic, engagement, and conversions. - Campaign Performance Analysis:
Create, execute, and monitor digital marketing campaigns to promote our services and products.
Analyze campaign performance data and provide actionable insights to enhance ROI and control CPA. - Ongoing Optimization:
Regularly test and refine marketing materials, including images, videos, landing pages (LP), and other content to increase effectiveness.
Collaborate with creative teams to ensure content aligns with brand guidelines and resonates with target audiences. - Strategic Development:
Develop and implement comprehensive digital marketing strategies that align with business objectives and target market needs.
Stay current with industry trends and emerging technologies to maintain innovative and competitive marketing efforts. - Reporting and Stakeholder Communication:
Prepare and present regular reports on campaign performance, including key metrics and insights.
Communicate effectively with cross-functional teams and stakeholders to ensure alignment and successful execution of marketing strategies.
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