Senior Marketing Manager

We are seeking a highly skilled and experienced Marketing Manager to join our team. In this role, you will be responsible for developing and executing the marketing strategy for our prepaid large screen segment.

Your primary objective will be to drive revenue growth, enhance customer engagement, and increase market share through effective marketing initiatives.

• Develop and execute comprehensive marketing plans that align with business objectives.
• Lead cross-functional teams to launch new products and services.
• Conduct market research and analysis to identify trends and opportunities.
• Manage budgets and resources effectively to maximize ROI.
• Collaborate with internal stakeholders to ensure seamless execution of marketing strategies.

The successful candidate will have the following responsibilities:

1. Plan and execute the Large Screen strategy according to the company's & individual segment objectives.
2. Strategic management and development of the large screen product portfolio, offering & lifecycle management for large screen.
3. Work with Sr. Director and lead the large screen budgeting, business & Roadmap planning.
4. Be product owner for large screen throughout the life cycle. Conduct multi-year product planning to determine product life-cycle decisions, ensure consistency with overall marketing and corporate strategy.
5. Full P&L ownership of large screen product portfolio.
6. Initiate customer insight and market research for supporting business objectives.
7. Lead requirements, build the brief for the Market Research projects and get it approved by Senior Director.
8. Market Analysis: assess market and customer dynamics and incorporate into offer development and lifecycle activities.
9. Work with Senior Director to Develop and implement the large screen Business Plan & Yearly Activity Roadmap.
10. Responsible for subscriber target, acquisition & revenue for the small screen segment.
11. Manage data ARPU development through strategies and tactics built on and using segmented offering, penetration, usage, recharge, bundling, packs, pricing, etc.
12. Use Customer Segmentation for the Segment as per customer value segmentation, Customer behavioral segmentation, Customer life-cycle segmentation & Customer Value migration.
13. Develop compelling data positioning and value proposition and selling tools. This can be for acquiring new customers, as well for existing base to enhance revenue. Develop business plans and product positioning in the marketplace.
14. Build & execute Engagement Documents & business cases for any new product or promos for large screen product as per the roadmap.
15. In sync with Snr director set the scope & objective for the large screen segment, schedule in financial terms of segment-related activities with the purpose to secure necessary operational involvement and resources from that particular Function.
16. Accountable for revenue /recharge attainment with profitability and success of large screen product or group of products through development and execution of comprehensive marketing plan.
17. Set quality KPIs and drive sales to achieve quality customers.
18. Existing base revenue enhancement by identifying opportunities or by solving gaps with segmented promotion approach and thus running many campaigns in a month. Campaign management & Campaign measurement with test & Control.
19. Lead & track KPIs for Pipeline stock management of SIMs.
20. Work closely with GTM teams to propose complete offers addressing all customer needs.
21. Interact and set business requirements for third party suppliers, vendors or partners.
22. Align with pricing specialists for the right large screen pricing tactics and actions in order to deliver the objectives.
23. Align pricing with the other segments and overall pricing strategies.
24. Align with pricing team on business cases & data requirement for business cases.
25. Lead and execute business cases and Engagement Documents (ED) for new product launches.
26. Lead and approve Product Description Documents (PDD) for the Product Development team for technical implementation.
27. Assist in technical implementation as required by the leading PD team.
28. Engage in RFBT and TRFS for new product launches.
29. Coordinate with GO to Market specialist on launching a promo/product.
30. Lead quality and business analysis with GTM specialist of set targets for a new product/promo launches.
31. Tweak product/promotion in sync with GTM specialist to achieve the set target for acquisition.
32. Develop post-launch analysis and take corrective actions.
33. Monitor and report segment KPI and status against targets and budget.
34. Perform competitive analysis to evaluate product capabilities, pricing, promotion, distribution; analyse how these impact market share. Recommend and implement changes required to be competitive.
35. Rationalize solution offerings by performing map/gap analysis against current offering and market opportunities.
36. Establish requirements to effectively manage and track to a plan of record, including total sales, revenue, churn and contribution.
37. Foster strong relationships with internal and external resources. Engage with different functional teams and business units (in order to drive business success and optimization.
38. Attend Operations and Marketing division meetings as required.
39. Proactively take responsibility for self-improvement by staying well-informed of developments, knowledge and innovations in relevant field of expertise.
40. Attend Training Programs, Courses, Seminars, conferences, and vendor meetings, User Groups and presentations to be ready with the latest business ideas.
41. Other duties as reporting directed by the line manager or other top management members.