Social Media and Content Specialist

1 day ago


Kuwait City, Al Asimah Ajar Online General Trading Co Full time

Who we are

Built by a passionate team of problem-solvers, Ajar Online is a mobile cloud service built for the real estate market in the MENA region that uses technology to offer a quick and efficient online rent payment & collection solution as well as property management solution, making life easier and rewarding for both landlords and tenants. As a growing startup, we are excited to expand our team to grow our operations in Kuwait. Explore what we do in more detailon our website.

Job Duties and Responsibilities:

    • Develop and implement comprehensive Social Media Marketing strategies that align with business goals.
    • Create engaging and informative content for theaudience that aligns with Ajar's strategic business and marketing goals to attract audiences and potential clients.
    • Plan and execute social media lead-generation campaignsto drive conversions and engagement.
    • Establish and maintain a strong online presencefor the SaaS company across various channels, including the official website, social media platforms, and industry forums.
    • Ensure that content is optimized for search engines (SEO) to increase visibility. Use targeted keywords related to real estate SAAS to attract organic traffic.
    • Ensure alignment with brand guidelines, product specifications, and Ajar's core values for all published content.
    • Create and publish engaging storiesto highlight updates, success stories, and other relevant content across platforms.
    • Design visually appealing posts, banners, and creatives to enhance the brand's digital presence.
    • Actively participate in social media platforms like Instagram, LinkedIn, Twitter, Facebook, and others.
    • Moderate all social media channelsby responding promptly to messages, comments, and queries to foster a positive brand image.
    • Implement targeted email marketing campaignsto nurture and convert leads.
    • Utilize analytics tools to track the performance of online campaigns.
    • Analyze performance metrics and adjust strategies based on data-driven insights.
    • Conduct competitor analysis to identify opportunities for differentiation and adjust strategies based on industry trends.

Knowledge, Skills, and Abilities:

  • Proven experience as a Social Media marketing specialist or in a similar role.
  • Excellent content creation and copywriting skills, particularly in Arabic captions.
  • Ability to craft creative, engaging stories tailored to each platform's audience.
  • Proficiency in designing visually appealing digital content using tools like Canva, Adobe Creative Suite, or similar platforms.
  • Creative thinking and problem-solving skills.
  • Ability to write in a variety of tones, bringing a fresh perspective to recurring posts.
  • up-to-date with the latest industry innovations, social media trends, and web usability, with a strong interest in web and mobile technologies.
  • Highly creative, enthusiastic, and quick thinker.
  • Strong skills in moderating social media channels and fostering audience engagement.
  • Analytical mindset with the ability to interpret data and adjust strategies accordingly.
  • Strong communication and collaboration abilities.
  • MUST BE a native Arabic speaker with excellent written and spoken English skills
  • Strong public speaking and presentation skills.
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