
Social Media and Content Specialist
1 day ago
Who we are
Built by a passionate team of problem-solvers, Ajar Online is a mobile cloud service built for the real estate market in the MENA region that uses technology to offer a quick and efficient online rent payment & collection solution as well as property management solution, making life easier and rewarding for both landlords and tenants. As a growing startup, we are excited to expand our team to grow our operations in Kuwait. Explore what we do in more detailon our website.
Job Duties and Responsibilities:
- Develop and implement comprehensive Social Media Marketing strategies that align with business goals.
- Create engaging and informative content for theaudience that aligns with Ajar's strategic business and marketing goals to attract audiences and potential clients.
- Plan and execute social media lead-generation campaignsto drive conversions and engagement.
- Establish and maintain a strong online presencefor the SaaS company across various channels, including the official website, social media platforms, and industry forums.
- Ensure that content is optimized for search engines (SEO) to increase visibility. Use targeted keywords related to real estate SAAS to attract organic traffic.
- Ensure alignment with brand guidelines, product specifications, and Ajar's core values for all published content.
- Create and publish engaging storiesto highlight updates, success stories, and other relevant content across platforms.
- Design visually appealing posts, banners, and creatives to enhance the brand's digital presence.
- Actively participate in social media platforms like Instagram, LinkedIn, Twitter, Facebook, and others.
- Moderate all social media channelsby responding promptly to messages, comments, and queries to foster a positive brand image.
- Implement targeted email marketing campaignsto nurture and convert leads.
- Utilize analytics tools to track the performance of online campaigns.
- Analyze performance metrics and adjust strategies based on data-driven insights.
- Conduct competitor analysis to identify opportunities for differentiation and adjust strategies based on industry trends.
Knowledge, Skills, and Abilities:
- Proven experience as a Social Media marketing specialist or in a similar role.
- Excellent content creation and copywriting skills, particularly in Arabic captions.
- Ability to craft creative, engaging stories tailored to each platform's audience.
- Proficiency in designing visually appealing digital content using tools like Canva, Adobe Creative Suite, or similar platforms.
- Creative thinking and problem-solving skills.
- Ability to write in a variety of tones, bringing a fresh perspective to recurring posts.
- up-to-date with the latest industry innovations, social media trends, and web usability, with a strong interest in web and mobile technologies.
- Highly creative, enthusiastic, and quick thinker.
- Strong skills in moderating social media channels and fostering audience engagement.
- Analytical mindset with the ability to interpret data and adjust strategies accordingly.
- Strong communication and collaboration abilities.
- MUST BE a native Arabic speaker with excellent written and spoken English skills
- Strong public speaking and presentation skills.
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