Manager – Digital Marketing

Manager Digital Marketing

The Manager Digital Media is responsible for orchestrating customer journeys, driving organic brand visibility, and enhancing Jazeera Airways' social reputation through earned, owned, and social media strategies. This role will leverage code-less marketing technology (mar-tech) tools to create personalized nudges, web push, and app push notifications while also focusing on SEO, ASO, AEO, and social engagement to optimize the airline's digital presence.

Responsibilities and Duties:

1. Customer Journey Orchestration & Personalization
   Implement new-age, code-less mar-tech tools to create automated customer journey orchestration. Develop personalized engagement strategies using nudges, web push notifications, app push notifications, and trigger-based messaging. Utilize behavioural insights and real-time customer data to enhance digital touchpoints across website, social, and mobile apps. Optimize customer interactions across multiple channels for seamless engagement and higher retention.
2. World-Class Social Media & Content Strategy
   Develop and execute high-impact, platform-specific social content that resonates with global audiences. Ensure Jazeera Airways maintains a strong social reputation, managing brand conversations in real time. Lead earned media strategies, collaborating with influencers, bloggers, PR partners, and media houses to amplify organic reach. Monitor and respond proactively to social media mentions, reviews, and customer conversations to maintain a positive brand perception. Leverage social listening tools to track sentiment, engagement trends, and emerging opportunities.
3. SEO, ASO, and AEO Optimization
   Implement SEO best practices to improve the airline's organic search visibility and ranking. Optimize the Jazeera Airways mobile app for App Store (iOS) and Google Play (Android) downloads through ASO strategies. Enhance Answer Engine Optimization (AEO) to ensure Jazeera Airways ranks higher on AI-driven search engines and voice search results. Collaborate with developers to ensure SEO-optimized site architecture, performance, and mobile-friendliness.
4. Brand Reputation & Engagement
   Own Jazeera Airways digital brand reputation, ensuring positive sentiment across platforms. Lead crisis management efforts, responding strategically to negative PR, comments, and misinformation. Establish content partnerships to amplify brand storytelling and customer advocacy. Implement social-first brand campaigns to drive engagement, loyalty, and advocacy.
5. Database Management & Audience Targeting
   Build and segment a first-party database for personalized content delivery and customer engagement. Use audience insights and behavioral analytics to refine content and targeting strategies. Ensure compliance with data privacy regulations (GDPR, CCPA, etc.) and ethical data usage best practices.
6. General Responsibilities
   Stay ahead of digital marketing trends, mar-tech innovations, and social media best practices. Collaborate with internal teams (E-commerce, IT, Sales, Customer Experience) to align strategies. Provide regular reports and actionable insights on digital media performance, customer sentiment, and engagement metrics.

Requirements and Qualifications:

1. Master's degree in marketing, Media Management, Communications, or a related field.
2. 10+ years in brand management, marketing, or communications, with a focus on integrated campaigns and social media management.
3. Proven expertise in rebranding, event marketing, and regional market penetration (GCC experience preferred).
4. Advanced knowledge of social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
5. Proficiency in crafting digital-first campaigns that achieve measurable results.
6. Strong storytelling and content creation skills for multi-platform marketing.