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Manager, Advertising

4 weeks ago

Kuwait City, Al Asimah Ooredoo Qatar Full time

Ooredoo is an organization on the move. Thanks to our dedicated employees, we continue to move closer towards our vision to be among the top 20 telecommunications companies in the world.

We are a dynamic global telecommunications player operating in 17 countries across the Middle East, North Africa (MENA), and Asia. We cover a population of more than half a billion people and serve more than 68 million customers.

In Kuwait, we employ approximately 1,000 talented people, all of whom are driving Ooredoo to be the number one choice for world-class communications services in Kuwait. In the face of intensifying competition, increasingly sophisticated technology, and rising customer expectations, nothing is more important to our success than our team – and it's a team that you can be part of.

Ooredoo's future is bright, and you can be part of our ongoing success.

The Purpose

Plan and deliver strategy for campaigns and promotions, above the line (ATL) and below the line (BTL), for Ooredoo that establish and reinforce the desired Ooredoo image and corporate culture. Lead the advertising and communication to ensure all Ooredoo's external communications and advertising meet commercial and corporate strategic objectives. Enhance competitive market performance within agreed deadlines, standards, and budgets.

Key Accountabilities & Responsibilities
  • Creation and publication of all marketing material in line with marketing plans by planning and implementing promotional campaigns related to postpaid small and large screens.
  • Create and approve communication briefs and manage relationships with agencies and suppliers to execute the briefed campaigns, ensuring consistency of approach and conformity within approved corporate standards, allocated budgets, and expected launch dates.
  • Create and deploy successful marketing campaigns, media plans (ATL, TTL, BTL) related to postpaid small and large screens and own their implementation from ideation to execution. Monitor and report on effectiveness of marketing campaigns and communications, gaining insight and assessing against goals.
  • Actively lead, build, and manage all segments' marketing communications and social media content to produce high-quality publications and materials on time and within budget.
  • Evaluate effectiveness of communication by conducting and developing surveys, inquiries, and other elements of communication performance management to benchmark future products.
  • Develop the marketing roadmap that highlights all postpaid small and large screen deliverables, themes, topics, timing, and marketing channels to promote the product/service/launch.
  • Manage the production of marketing materials and collaterals including Red Buzz and arrange for effective distribution among sales channels.
  • Build and design new creative growth strategies and lead ANA project/digital initiatives for both prepaid and postpaid through digital marketing campaigns from concept to execution.
  • Design, build, and maintain digital project/digital initiatives social media presence and assess performance against goals and KPIs.
  • Identify project/digital initiatives trends and insights and optimize spend and performance based on the insights.
  • Evaluate end-to-end customer experience across multiple channels and touchpoints to optimize user experience.
  • Develop new strategic digital approaches and opportunities to increase visibility among competitors.
  • Build strategic relationships and partner with key industry players, agencies, and vendors.
  • Proactively take responsibility for self-improvement by staying well-informed of developments, knowledge, and innovations in relevant fields.
  • Other duties as directed by supervisors or superiors.
Qualifications

Bachelor's degree in Mass Communication, Marketing, Media, Advertising, or related discipline and appropriate registration with a recognized professional institute.

Requirements
  • 5-6 years of relevant experience in advertising in the telecommunications sector.
  • Well-informed on the Kuwaiti advertising and media sector.
  • Good knowledge of MS Office applications like Excel, Word, etc.
  • Excellent command of both written and verbal Arabic and English.
  • Creative flair and excellent presentation skills.
  • Strong creative skills.
  • Strong analytical skills.
  • Strong interpersonal communication skills.
  • Strong knowledge of digital marketing / integrated campaign deployment.
Note: you will be required to attach the following:
#J-18808-Ljbffr