Marketing and Admissions Director

3 days ago

Kuwait City, Al Asimah Oakridge International School, Bengaluru Full time

As Director of Admissions & Marketing (DAM) at The British School of Kuwait (BSK) and at The Sunshine Kindergarten (TSK), you will play a pivotal role in shaping the future students looking to join the school and be part of our vibrant learning community. As often the bridge between our families and the school, you'll cultivate meaningful relationships with families throughout their journey. From sparking initial interest to building committed advocates, you'll guide them with empathy, expertise and a dedication to fostering their children's growth within our nurturing environment.

The school's mission is to provide an education that is rigorous in setting and ensuring the achievement of high standards both by staff and students; rounded in the experience it offers across a broad and balanced range of subjects; and relevant in the preparation of students in the demands and expectations of colleges, universities and modern professions. With that mission, you will oversee an admissions process that identifies students with the potential to access and excel at BSK.

Your leadership will be a catalyst for growth. You will guide, coach and develop your team to cultivate their astute commercial skills, tap into their creative potential and put the needs of the community at the centre of everything we do. You'll be the voice that amplifies the school's messages, sharing its story with infectious enthusiasm whilst building enduring connections with families and beyond.

Job Posting Closing Date: 21 Nov 2024, first round interviews to start in the week following this date.

  • Collaborate with senior leadership and regional colleagues to set the strategic direction for enrolment, including admissions procedures, branding, communication channels, digital outreach, and research priorities.
  • Contribute to the development of a multi-year enrolment strategy aligned with the school's strategic plan, establishing clear enrolment goals and targeted initiatives.
  • Provide expert analysis and insights on opportunities and challenges within the admissions landscape, focusing on applicant trends, competitor strengths/weaknesses, and internal process optimisation.
  • Participate in strategic planning sessions to align the enrolment plan with the school's vision and mission, prioritising efficient applicant recruitment and seamless transition to enrolment.
  • Develop and implement targeted campaigns across various channels (online, offline, events) to attract qualified applicants from diverse backgrounds, meeting enrolment targets.
  • Design a streamlined and engaging admissions process that guides applicants from inquiry to successful enrolment, minimising application friction and maximising conversion rates.
  • Leverage data analytics to optimise resource allocation, campaign effectiveness, and overall process efficiency, maximising resources for applicant outreach and support.
  • Collaborate with faculty and staff to ensure the admissions process aligns with the school's academic mission and fosters a positive applicant experience.
  • Regularly track and analyse key performance indicators (KPIs) specific to admissions (e.g., application numbers, conversion rates, yield rates) to measure progress towards enrolment goals.
  • Develop and maintain accurate enrolment forecasts using internal and external data sources, including regular monitoring of contact movement within inbound, renewal, and outbound pipelines.
  • Ensure clear and consistent communication to stakeholders regarding forecasting updates and pipeline trends, keeping leadership informed of potential enrolment risks and opportunities.
  • Analyse pipeline data to identify trends and optimise lead conversion rates by focusing on applicant engagement, application completion, and communication effectiveness.
  • Develop contingency plans to mitigate potential enrolment risks based on forecasting insights, adjusting outreach strategies and resource allocation to address potential shortfalls.
  • Ensure efficient management of the enrolment pipeline through the use of CRM and other relevant tools, facilitating applicant tracking, communication, and progress monitoring.
  • Track team performance through KPIs specific to admissions (e.g., application processing time, communication response time, conversion rates) to identify and address areas for improvement.
  • Ensure user adoption of relevant tools (CRM, communication platforms) across your team to optimise internal collaboration and streamline applicant management.
Minimum Requirements and Essential Skills

Experience & Education

  • Degree-educated, ideally with an academic background relevant to admissions or education, coupled with 7+ years' proven experience in brand-building, sales, marketing, or service delivery roles, preferably within the education sector.

Leadership & Teamwork

  • A natural leader, inspiring and motivating a team to achieve ambitious enrolment goals. You bring a collaborative spirit and foster a positive, high-performing team environment.
  • Astute communicator and relationship builder, connecting effectively with stakeholders at all levels, both internally (faculty, staff, leadership) and externally (prospective families, partners). You're a skilled influencer who champions the school's mission and vision with passion and persuasiveness.

Project Management & Initiative Launch

  • An organisational maestro, tackling complex projects with a methodical approach and unwavering focus. You have a knack for mobilising resources, setting priorities, and driving initiatives to successful completion, even in fast-paced environments.

Data-Driven Decision Making

  • Data-driven detective, passionate about uncovering actionable insights from numbers. You have a proven ability to capture, analyse, and interpret data, transforming it into strategic decisions that optimise enrolment efforts and resource allocation.

Digital Savvy & Footprint Enhancement

  • A digital native, comfortable navigating the online world and understanding its intricacies. You bring a creative spark to the school's digital footprint, contributing to a compelling presence across owned, earned, and paid media channels.

Beyond Skills: Desirable Traits

  • Strategic Visionary -You see the big picture and translate enrolment goals into clear, executable plans, aligning perfectly with the school's long-term vision.
  • Unrelenting Optimist -Challenges are merely stepping stones in your eyes. You radiate infectious optimism and inspire confidence in yourself and your team.
  • Cultural Bridge Builder -You embrace diversity and appreciate different perspectives, creating a welcoming environment for all.
  • Agile Adaptability -You thrive in changing landscapes, adjusting strategies and approaches seamlessly to navigate unexpected twists and turns.
  • Lifelong Learner -You possess a continuous hunger for knowledge and actively seek learning opportunities to stay ahead of the curve in admissions best practices.
#J-18808-Ljbffr

  • Admissions and Marketing Strategist

    3 days ago

    Kuwait City, Al Asimah Oakridge International School, Bengaluru Full time

    About the RoleOakridge International School, Bengaluru seeks an exceptional Admissions and Marketing Strategist to join our team. As a key member of our leadership, you will drive strategic growth and shape the future of our institution.ResponsibilitiesCollaborate with senior leadership to establish a clear enrolment strategy.Contribute to the development of...

  • Director of Strategic Enrollment

    3 days ago

    Kuwait City, Al Asimah Oakridge International School, Bengaluru Full time

    Job SummaryThe Director of Strategic Enrollment will play a pivotal role in shaping the future of Oakridge International School, Bengaluru. As the bridge between families and the school, you will cultivate meaningful relationships throughout the student's journey. Your leadership will guide the admissions process, identifying students with the potential to...

  • Director of Sales and Marketing

    6 days ago

    Kuwait City, Al Asimah Four Seasons Hotels and Resorts Full time

    About UsFour Seasons Hotels and Resorts is a leading luxury hospitality brand with a presence in over 100 destinations worldwide. Our hotels and resorts offer unparalleled service, exceptional amenities, and unforgettable experiences for our guests. At the heart of our success is our commitment to treating each other with respect and kindness, as well as our...

  • Chief Admissions Officer

    3 days ago

    Kuwait City, Al Asimah Oakridge International School, Bengaluru Full time

    Opportunity OverviewOakridge International School, Bengaluru invites applications for the position of Chief Admissions Officer. As a key member of our leadership, you will drive strategic growth and shape the future of our institution.Main ResponsibilitiesEstablish a clear enrolment strategy aligned with the school's vision and mission.Develop a multi-year...

  • Portfolio Marketing Director

    6 days ago

    Kuwait City, Al Asimah Eli Lilly and Company Full time

    Eli Lilly and Company is a global healthcare leader that has a legacy spanning over 140 years. We are seeking a Portfolio Marketing Director who can lead the AD portfolio's strategic direction, development, planning and coordination of brand activities as well as launch preparations across Gulf.This role will involve working closely with cross-functional...

  • Commercial Director

    6 days ago

    Kuwait City, Al Asimah Four Seasons Hotels and Resorts Full time

    About Four SeasonsFour Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine...

  • Marketing Director

    3 days ago

    Kuwait City, Al Asimah Abroad Work Full time

    Abroad Work is seeking a highly skilled Marketing Director to lead our marketing efforts.In this role, you will be responsible for coordinating promotional activities, such as conferences, trade shows, seminars, webinars, and other events to increase brand awareness.You will also be expected to develop and execute integrated marketing plans that meet company...

  • Marketing Account Director

    7 days ago

    Kuwait City, Al Asimah HealthCare Dynamics Gen. Trading Company W.L.L Full time

    Pencilvent is looking for an experienced Marketing Account Director to lead client relationships, develop impactful marketing campaigns, and drive business growth. If you have a passion for marketing, sales, and project management, we'd love to hear from youRoles & Responsibilities:Manage a portfolio of clients and develop integrated marketing...

  • Strategic Marketing Director

    6 days ago

    Kuwait City, Al Asimah HealthCare Dynamics Gen. Trading Company W.L.L Full time

    We are looking for a Strategic Marketing Director to lead client relationships, develop impactful marketing strategies and drive business growth at HealthCare Dynamics Gen. Trading Company W.L.L.Key Responsibilities:Manage a portfolio of clients and develop integrated marketing plans.Oversee day-to-day marketing activities for clients.Lead and execute...

  • Director of Marketing Operations

    2 days ago

    Kuwait City, Al Asimah Search | Select | Hire Talent Full time

    Job Summary: We are seeking a highly experienced Marketing Director to lead our marketing efforts. The ideal candidate will have a proven track record of developing and implementing strategic communication plans that drive business growth.Main Responsibilities:Strategic Planning: Develop and implement go-to-market strategies that accelerate product or...

  • Director of spa

    4 weeks ago

    Kuwait City, Al Asimah Four Seasons Hotels And Resorts Full time

    About Four Seasons: Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine...

  • Marketing Director

    3 days ago

    Kuwait City, Al Asimah Search | Select | Hire Talent Full time

    Marketing DirectorJob Description:MARKETING DIRECTOR - F&B - Agency - QSRKey Responsibilities:Develop and implement strategic communication plans that align with the company's vision and business objectives.Articulate brand stories and messaging frameworks that resonate with regional audiences, particularly in Kuwait.Go-To-Market Capabilities:Design and...

  • Marketing Director

    5 days ago

    Kuwait City, Al Asimah HealthCare Dynamics Gen. Trading Company W.L.L Full time

    **Company Overview**HealthCare Dynamics Gen. Trading Company W.L.L is a leading provider of innovative solutions in the fashion retail industry. We are seeking an experienced Marketing Director - Luxury Goods to drive our brand management strategy.

  • Business Development Director

    5 days ago

    Kuwait City, Al Asimah National Bank of Kuwait Full time

    Role OverviewNational Bank of Kuwait is seeking a Business Development Director - IT & Marketing to lead the development and implementation of business development strategies that drive business growth and customer engagement. The successful candidate will have a strong background in IT and marketing, with expertise in digital transformation, social media,...

  • Marketing Director

    3 days ago

    Kuwait City, Al Asimah Anonymous Full time

    About the OpportunityWe are seeking a highly motivated and experienced Marketing Director to lead our apparel and fashion marketing efforts at Anonymous.The ideal candidate will have a proven track record of developing and implementing effective marketing strategies that drive sales growth and customer loyalty.Main Responsibilities:Develop and implement...

  • Commercial Director

    6 days ago

    Kuwait City, Al Asimah Four Seasons Hotel Full time

    Bachelor of Business Administration (Management)Nationality: Any NationalityVacancy: 1 VacancyAbout the roleFour Seasons Hotel Kuwait at Burj Alshaya is looking for a Commercial Director (Director of Sales and Marketing) who shares our passion for excellence and is enthusiastic about creating the ultimate service experience. The Commercial Director will be a...

  • Sales Director

    3 days ago

    Kuwait City, Al Asimah HealthCare Dynamics Gen. Trading Company W.L.L Full time

    OverviewThe Sales Director will be responsible for leading the sales efforts in Kuwait, working closely with the Regional Account Director to maximise revenue growth from the designated region.This role requires a strong understanding of the assigned markets and the ability to develop and implement effective marketing and recruitment plans to achieve annual...

  • Regional Marketing Director

    1 week ago

    Kuwait City, Al Asimah Trafalgar Luxury Group Full time

    Job Responsibilities:Provides focus and a sense of direction for the department employees and management.Establish and carry out the department goals, policies, and procedures.Manage general activities related to providing departmental services.Consult with other executives, staff, team members, and brands about general operations.Direct, manage, and oversee...

  • Commercial Growth Specialist

    6 days ago

    Kuwait City, Al Asimah Four Seasons Hotels and Resorts Full time

    Job DescriptionAs a Commercial Director (Director of Sales and Marketing) at Four Seasons Hotel Kuwait at Burj Alshaya, you will be responsible for driving revenue growth and maximizing occupancy rates through effective sales strategies and tactics. You will lead a high-performing team of sales professionals and work closely with our sales, marketing, and...

  • Director of SPA

    1 week ago

    Kuwait City, Al Asimah Four Seasons Hotel Full time

    Bachelor of Business Administration (Management)Nationality: Any NationalityVacancy: 1 VacancyThe Role:Four Seasons Hotel Kuwait at Burj Alshaya is looking for a Director of Spa for our award-winning Forbes Travel Guide Five-Star Spa, who shares our passion for excellence and is enthusiastic about creating the ultimate Spa and wellness experience. The...