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Marketing Director Lead
2 weeks ago
**Job Summary:**
We are seeking a highly skilled Marketing Director to lead our admissions efforts. As the key point of contact for prospective families, you will be responsible for shaping the future of our students.
**Key Responsibilities:**
- Collaborate with senior leadership to set strategic direction for enrolment, including admissions procedures, branding, communication channels, digital outreach, and research priorities.
- Develop and implement targeted campaigns across various channels (online, offline, events) to attract qualified applicants from diverse backgrounds, meeting enrolment targets.
- Design a streamlined and engaging admissions process that guides applicants from inquiry to successful enrolment, minimising application friction and maximising conversion rates.
- Leverage data analytics to optimise resource allocation, campaign effectiveness, and overall process efficiency, maximising resources for applicant outreach and support.
**Minimum Requirements and Essential Skills:**
Experience & Education:
- Degree-educated, ideally with an academic background relevant to admissions or education, coupled with 7+ years' proven experience in brand-building, sales, marketing, or service delivery roles, preferably within the education sector.
Leadership & Teamwork:
- A natural leader, inspiring and motivating a team to achieve ambitious enrolment goals. You bring a collaborative spirit and foster a positive, high-performing team environment.
- Astute communicator and relationship builder, connecting effectively with stakeholders at all levels, both internally and externally. You're a skilled influencer who champions the school's mission and vision with passion and persuasiveness.
