Marketing Head

The Position, the role and Job description

The Head of Marketing at Al Mulla Exchange plays a pivotal role in driving revenue growth and contributing to the company's financial success. Innovation, effective collaboration with other departments, a data-driven approach, and a results-oriented mindset are key elements in achieving and exceeding revenue targets.

Roles and Responsibilities:

1. Develop Marketing Strategies to generate aggressive Growth in Revenue Goals: Develop marketing strategies aligned with the company's revenue goals and business objectives.
2. Revenue Forecasting: Use data and market insights to forecast potential revenue streams and set realistic targets.

3. Development of new Products

• Identify new products, services, and areas of growth based on demographic changes and labor regulations.
• Develop new products and services with Operations and Compliance teams to meet customer needs.
• Position these new offerings effectively to target audiences.

4. Customer Acquisition

• Lead Generation: Implement campaigns to attract new customers, especially those not using exchange companies for remittance.
• Conversion Optimization: Enhance the process to convert leads into paying customers.

5. Sales and Marketing Alignment

• Collaboration with Sales Team: Work closely to align marketing and sales efforts.
• Sales Enablement: Provide marketing materials, insights, and training to sales teams.

6. Customer Retention

• Loyalty Programs: Design and implement programs to retain clients and encourage repeat business.
• Customer Engagement: Develop strategies to keep customers satisfied and engaged.

7. Data-Driven Decision Making

• Analytics Utilization: Use data analytics to understand customer behavior and trends.
• Performance Metrics: Monitor KPIs and adjust strategies accordingly.

8. Market Positioning and Branding

• Differentiation: Develop a unique value proposition.
• Brand Equity: Enhance brand value to attract customers and command premium pricing.

9. Product and Service Promotion

• Marketing Plans: Implement strategies for new products/services.
• Cross-selling and Up-selling: Encourage additional and upgraded purchases.
• Pricing Strategies: Conduct market research for competitive pricing.
• Promotions: Organize marketing promotions, including diaspora-specific campaigns.

10. Campaign Effectiveness Analysis

• ROI Measurement: Evaluate campaign returns and refine strategies.

11. Innovation and Adaptability

• Market Trends: Stay informed about industry innovations.
• Agile Marketing: Respond swiftly to market changes and opportunities.

12. Customer Feedback Incorporation

• Feedback Channels: Establish and monitor channels for customer insights.
• Continuous Improvement: Use feedback to enhance offerings and customer experience.

13. Digital Marketing

• Lead initiatives in SEO, SEM, social media, and email marketing.

Collaborate with the Innovations Team to leverage new technologies, including AI-driven predictive analytics, to enhance customer satisfaction.

Education & Experience Requirements:

• Masters in Marketing, Business, or related field.
• Proven leadership in a market-leading organization with at least 500 employees.
• Understanding of financial services operations and regulations is a plus.
• Adaptability, results orientation, and openness to change.
• Kuwaiti nationals preferred.

Job Location

Remuneration:

Company Industry

• Banking
• Broking

Department / Functional Area

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

Keywords

• Marketing Head

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