Brand Manager-Kuwait

17 hours ago

Kuwait City, Al Asimah Top Notch Consultancy Full time 40,000 - 80,000 per year


Our client, a leading FMCG company based in Kuwait, is seeking a dynamic Brand Manager to lead the development and implementation of marketing plans and brand-building initiatives that foster consumer loyalty. The ideal candidate will bring strong experience in brand management within the FMCG sector, along with a strategic mindset and a results-oriented approach aligned with market dynamics and consumer insights.

Responsibilities:

  • Develop and implement marketing plans and brand building initiatives that create loyalty for the product/brand in line with the companys vision and strategy.

  • Develop brand communication which effectively reflects the brand objectives to build brand equity.

  • Provide brand direction to develop and execute product/brand marketing programs to build brand awareness and increase sales.

  • Develop brand strategies based on consumer insights from consumer research and trackers for Kuwait and international markets to improve brand health.

  • Review market research to anticipate competition, monitor competitors activities and market trends, and translate consumer attitudes into new branding directions.

  • Communicate brand strategies to marketing communications, sales, and other departments.

  • Coordinate and align brand strategy with corporate marketing plan.

  • Coordinate with marketing support department to develop advertising and promotional programs, pricing, positioning, and packaging.

  • Assess and develop brand names to differentiate product.

  • Monitor, plan, and coordinate product launches.

  • Guide creation of product portfolio.

  • Evaluate and analyze program results and present recommendations for changes in brand strategy.

  • Manage and launch Brands NPD/ Brand Initiatives in order to introduce new products that meet consumer needs and create market differentiation.

  • Improve and manage internal coordination with important departments for timely execution of brand plans and actions.

  • Conduct consumer research whenever required based on brand issues and opportunities.

  • Regularly analyze all brand trackers to identify brand issues and opportunities.

  • Implement price revisions to meet agreed gross margin targets of relevant stock keeping units.

  • Create and implement annual brand plans and activities in order to meet the short- and long-term brand objectives.

Qualifications:

  • MBA in Marketing preferred.

  • At least 8 full years of marketing/brand building of FMCG products is mandatory.

  • Languages: English; knowledge of Arabic will be an advantage.

  • Computer: MS Office.

  • Understanding of marketing principles and brand building elements, analytical, influencing & negotiation, execution, business orientation.

  • Product Communication, Brand Communication, Consumer Service, Technical Reporting, Fact Finding Techniques, Teamwork Techniques, Cooperation & Coordination, Innovation Techniques.


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