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Senior Marketing Associate

2 weeks ago

Kuwait City, Al Asimah beBeeMarketing Full time

We are seeking a seasoned Marketing Professional to collaborate with our Sr. Marketing Manager in driving growth for Talabat Kuwait Partnerships.

  • Assist in managing advertising campaigns, promotional activities, and event planning to align with the department's quarterly plan and brand guidelines.
  • Elevate Talabat's brand presence in the local market, targeting the right audience to maximize market share.
  • Facilitate campaign requirements requested by the Marketing Manager in collaboration with the local Sales team, ensuring clear communication of content, offers, and details.
Responsibilities

Social Media:

  • Organize a 3-month content calendar, updated daily.
  • Manage social media platforms and create engaging content.
  • Develop influencer plans (minimum 1 per month) and engage brand ambassadors (minimum 2 per month).
  • Monitor Talabat and competitor platforms daily.
  • Foster brand awareness, customer acquisition, and order frequency through social media activities.
  • Stay informed about new social media trends to enhance brand exposure and relevance locally.
  • Respond to customer inquiries and comments within 3 hours on all platforms.
Events
  • Assist with ground activations from start to finish, including supervision of marketing materials and promoters for optimal brand visibility.
  • Stay updated on latest trends and events to evaluate potential brand impact opportunities.
Key Requirements
  • Bachelor's degree in Marketing or related field with at least 2 years of relevant experience.
  • Strong analytical and problem-solving skills.
  • Excellent organizational and communication abilities.
  • Collaborative mindset and ability to work effectively in a team.
  • Able to meet tight deadlines in a fast-paced environment.
  • Experience in FMCG or retail sectors is highly desirable.
About This Role

This role is part of our IT - Software Services industry.

Department / Functional Area:

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords: Marketing Specialist