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Marketing Operations Specialist
20 hours ago
As a Marketing Coordinator, you will play a pivotal role in our marketing team, supporting various campaigns and initiatives to promote our brand and drive business growth. You will collaborate closely with cross-functional teams to execute marketing strategies, manage projects, and ensure timely delivery of marketing materials. Your creativity, organizational skills, and attention to detail will contribute to the success of our marketing efforts and help us achieve our business objectives.
Key Responsibilities:
- Assist in planning, implementing, and tracking marketing campaigns across multiple channels, including digital, social media, email, and traditional advertising.
- Support the development of marketing collateral, such as product brochures, presentations, website content, and social media posts, ensuring alignment with brand guidelines and messaging.
- Manage digital marketing channels, including website updates, email marketing campaigns, and social media platforms, to engage our target audience and drive traffic and conversions.
- Conduct market research and analysis to identify consumer trends, competitor activities, and new opportunities for market expansion or product development.
- Assist in planning and executing events, trade shows, and promotional activities, coordinating logistics, managing vendor relationships, and ensuring seamless attendee experience.
- Monitor and analyze the performance of marketing campaigns and initiatives, tracking key metrics and providing regular reports and insights to optimize marketing strategies.
- Provide administrative support to the marketing team, including scheduling meetings, maintaining marketing calendars, managing budgets, and organizing marketing materials and assets.
Requirements:
- Bachelor's degree in business administration or any relevant field.
- 2-5 years of work experience.
- Negotiation skills, presentation skills, communication skills, and well-versed in MS Office.
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