
Brand Experience Designer
4 days ago
About Us:
We are HealthCare Dynamics Gen. Trading Company W.L.L, a company dedicated to providing personalized meal plans for busy people through nutritional algorithms.
We have a team of chefs, nutritionists, and software engineers who work together to build our app and make healthy eating easier and more exciting.
Key Responsibilities
This role involves shaping our brand's identity, ensuring every piece of content resonates with local Kuwaiti culture and supports our mission.
You will collaborate with cross-functional partners to turn strategic business objectives into impactful visual stories and campaigns that grow both brand love and subscription rates.
Responsibilities
- Brand Management
- Develop and maintain Calo's brand identity across all channels
- Integrate Kuwaiti cultural nuances into design and messaging
- Creative Project Management
- Translate marketing objectives into engaging concepts
- Lead brainstorming sessions and develop actionable content plans
- Design Leadership
- Oversee the design lifecycle, from concept to execution
- Provide clear direction to designers and review assets for brand consistency
- Cross-Functional Collaboration
- Partner with the Marketing Team Lead on campaign briefs and KPIs
- Liaise with other teams to ensure alignment and effective decision-making
- Market Analysis
- Research local F&B trends, competitor branding, and consumer behaviours
- Propose new branding initiatives or packaging updates that align with local preferences
- Performance Monitoring
- Track the performance of creative assets
- Iterate based on results to improve future campaigns
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