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Brand Manager for UAE Market
7 days ago
We are seeking an Assistant Marketing Manager to oversee brand perception, communication strategies, and initiatives driving transactions in the UAE.
Main Objectives:- To refine the brand vision by collecting customer insights through various means.
- To support the Senior Marketing Manager in refining the fast-casual positioning of Wimpy tailored for Kuwait.
- To drive the agenda for LTO and menu innovation execution with local Culinary, Operations, and Supply Chain/Procurement teams.
- To generate creative content for social media posts, stories, offline content like DMBs, physical menus, collateral, etc.
- To own Wimpy's pricing strategy and collaborate with local RM/Finance teams.
- To track marketing activities and their impact on sales and transactions, calculating ROI and making decisions to improve ROI.
- To gather customer feedback from existing systems and provide summaries to Operations.
- To prepare new store launches, engage local communities, and secure long lines on opening day.
- To collaborate with PR and 3rd-party B2B partners for brand-level awareness.
- To market stores locally, host events, and explore additional revenue sources.
Essential Skills:
- 7-8 years' experience in Marketing for renowned brands.
- Excellent verbal and written communication skills.
- Problem-solving skills and analytical thinking.
- Lead Through Influence and Coaching and Mentoring skills.
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