
Visual Identity Specialist
15 hours ago
**Job Summary**
The British School of Kuwait seeks a skilled Visual Identity Specialist to lead the creative direction and execution of all design-related projects. This role ensures that all visual communications align with the school's brand identity and effectively engage students, parents, staff, and the wider community.
Main Responsibilities:
- Develop and oversee all graphic design projects, ensuring consistency in branding and visual communication.
- Create high-quality marketing materials, including brochures, banners, social media graphics, newsletters, presentations, and event collateral.
- Collaborate with the Marketing & Communications team to develop creative concepts that align with the school's marketing strategy.
- Manage the design and production of digital and print materials for school events, admissions, recruitment campaigns, and internal communications.
- Maintain and evolve the school's visual identity, ensuring all materials meet brand guidelines.
- Supervise junior designers, freelancers, and external agencies when required.
- Work closely with the IT and Media teams to ensure digital design assets are optimized for various platforms.
- Keep up-to-date with design trends, technologies, and best practices to enhance the school's visual presence.
- Manage multiple projects simultaneously, ensuring deadlines are met.
- Oversee the school's photography and videography requirements for key events and marketing campaigns.
Qualifications and Experience:
- Bachelor's degree in Graphic Design, Visual Arts, or a related field.
- Minimum of 5 years of professional graphic design experience, preferably in an educational setting or a similar fast-paced environment.
- Experience managing creative projects from concept to completion.
- Proven experience in leading design teams or working with external creative agencies.
Skills and Competencies:
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects) and other relevant design software.
- Strong understanding of branding, typography, color theory, and layout principles.
- Excellent organizational and project management skills.
- Strong interpersonal skills and ability to collaborate across departments.
- Attention to detail and a high standard of creative execution.
- Ability to work under pressure and meet tight deadlines.
- Knowledge of digital marketing, social media design, and website content management.
- Photography and video editing skills are highly desirable.
Personal Attributes:
- Creative thinker with a passion for design and innovation.
- Proactive and self-motivated with a problem-solving mindset.
- Adaptable and able to manage multiple priorities effectively.
- Strong leadership skills with the ability to inspire and mentor others.
- Commitment to the values and ethos of an international school environment.
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