Corporate Communication Lead

3 days ago


Kuwait City, Al Asimah United Real Estate Company (URC) Full time
Job Overview:

The Corporate Communication Lead will be responsible for developing and executing our digital marketing strategy to enhance our online presence and drive business growth. The ideal candidate will have a proven track record of successfully managing digital marketing campaigns and have excellent communication and project management skills.

**Key Responsibilities Include:**
  1. Developing and executing elements of our approved digital and corporate marketing plan.
  2. Creating digital and social media calendars for all commercial and corporate accounts under URC.
  3. Analyzing URC digital and social media platforms based on target segment studies and data.
  4. Designing and developing digital reports for all URC local and regional accounts.
  5. Establishing a monitoring tool to ensure alignment in content, events, and tone of voice.
  6. Ensuring digital and social media reports are data-driven with a clear analysis and insightful rationale that supports business goals.
  7. Spearheading Commercial and Corporate units in building their digital accounts by increasing followers and engagement through ongoing creative activations.
  8. Evaluating and adhering to the corporate brand guidelines by referring to the Brand Specialist across all digital platforms.
  9. Categorizing all visuals used within the digital platforms and reels to be produced are approved and aligned within the URC policy and guidelines.
  10. Measuring and reporting the performance of all digital and social media activations, engagements, and reach.
  11. Managing coordination with the Corporate and Commercial teams on their social media and digital plans and requirements.
  12. This includes all local projects and brb subsidiaries and regional projects.
  13. Maintaining collaboration with the development of promotional activities and how to align whatever is offline with online presence.
  14. Ensuring consistency to achieve targeted results.
  15. Exploring and measuring all digital data and digital budget spent on promotional/sponsorship ads.
  16. Aiding in researching and analyzing market conditions, digital trends, ongoing competition where feasible, and case studies.
  17. Evaluating and ensuring all content published is error-free and has gone through the approval cycle prior to publishing.
  18. Producing 'sample' or 'mood' boards to be presented as part of content that is being produced by the design unit (photography or videography) based on line manager brief and objective.
  19. Monitoring weekly review/summary of all website analytics, content, SEO, and social media tracking.


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