Marketing Analytics Lead

3 days ago


Kuwait City, Al Asimah Ooredoo Full time

Responsibilities:



  • Contribute to the review of the Retention strategy and Roadmap on a monthly, quarterly, half-yearly and annual basis.
  • Manage Consumer Marketing Retention Activities, delivering retained revenue as outlined in the Annual Budget from various retention-related activities.
  • Oversee the rollout of various Retention activities designed to reduce churn, increase Life Time Value, and improve the Life Cycle Management process for our customers.
  • Work with internal teams including Analytics, Business Intelligence, and Marketing to define campaign requirements, including testing and analytical protocols to ensure reliable results in retention.
  • Coordinate with different divisions/departments for roadmap execution.
  • Ensure the correct and timely training of relevant staff on Retention programs/activities.


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