Digital Marketing Strategist
4 weeks ago
- About the Role
We are seeking a highly skilled Digital Marketing Specialist to drive our marketing efforts forward. This is an exciting opportunity to join our team and contribute to the growth of our brand.
Responsibilities- Develop and execute comprehensive digital marketing campaigns across multiple channels, including search engines, social media, email, and display advertising.
- Collaborate with the marketing and content teams to create engaging digital assets and marketing materials.
- Optimize website content and landing pages for search engine marketing (SEO/SEM) to enhance visibility and ranking.
- Manage and monitor paid advertising campaigns (PPC) on platforms such as Google Ads, Facebook Ads, and other digital ad networks to maximize ROI.
- Track and analyze key performance indicators (KPIs) like traffic, conversions, click-through rates, and other metrics to evaluate campaign effectiveness.
- Conduct market research and competitor analysis to identify trends and opportunities in the digital landscape.
- Utilize marketing automation tools and CRM systems to execute and optimize email marketing campaigns.
- Monitor website and social media analytics tools (e.g., Google Analytics, Facebook Insights) to generate insights and optimize ongoing campaigns.
- Stay up-to-date with the latest industry trends, tools, and technologies to ensure our strategies are current and effective.
- Manage and report on monthly budgets for digital marketing activities and campaigns.
- Work closely with the development team to enhance user experience (UX) and improve website performance.
- Bachelor's degree in Marketing, Digital Marketing, or a related field (or equivalent experience).
- Proven experience as a Digital Marketing Specialist or similar role, with a strong track record of successful campaigns.
- Excellent communication skills in both English and Arabic (bilingual proficiency is required).
- In-depth knowledge of digital marketing concepts, tools, and best practices, including SEO, SEM, PPC, social media marketing, and email marketing.
- Proficiency with marketing platforms like Google Ads, Facebook Business Manager, and email marketing tools such as Mailchimp or Hub Spot.
- Experience with web analytics tools (e.g., Google Analytics, SEMrush) and the ability to interpret data to make strategic decisions.
- Strong project management skills with attention to detail and ability to manage multiple campaigns simultaneously.
- Basic knowledge of HTML, CSS, and website content management systems (e.g., WordPress) is a plus.
- Analytical mindset with a passion for metrics and data analysis.
- Competitive salary with performance-based incentives.
- Flexible working hours and options for remote work.
- Opportunities for professional growth and training in a dynamic and supportive environment.
- Health and wellness benefits package.
- Collaborative team culture with a focus on innovation and creativity.
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