Visual Merchandising Strategist
2 weeks ago
Job Purpose:
The role of a Visual Merchandising Manager involves developing and executing visual merchandising strategies to enhance the customer shopping experience, drive sales, and reinforce brand image. Strong leadership and creative vision are essential in shaping store environments and elevating brand presence.
Key Responsibilities:
- Visual Merchandising Strategy: Design and implement a comprehensive visual merchandising strategy that aligns with brand image and business goals. Plan and execute visual merchandising initiatives across all store locations.
- Store Displays: Oversee the creation of captivating merchandise displays and store layouts that attract and engage customers. Ensure displays effectively communicate product features, benefits, and promotions.
- Planogram Development: Collaborate with the merchandising team to create planograms that optimize product placement, traffic flow, and visual appeal. Ensure accurate execution of planograms in stores.
- Inventory Management: Monitor inventory levels and collaborate with inventory and purchasing teams to ensure product availability for visual displays. Coordinate stock replenishment and allocation for visual merchandising needs.
- Visual Communication: Manage the design and installation of signage, banners, and visual communication materials. Ensure consistency with brand messaging and guidelines.
- Windows Displays: Lead the design and rotation of captivating window displays that capture the essence of the brand. Coordinate display changes to align with seasons, holidays, and promotional periods.
- Team Leadership: Train and supervise visual merchandising team members. Provide guidance, mentorship, and constructive feedback to ensure high performance.
- Customer Experience: Collaborate with store managers and sales teams to understand customer preferences and product priorities. Continuously improve the in-store experience to enhance customer satisfaction.
- Market Trends and Innovation: Stay updated on industry trends, competitor strategies, and innovative visual merchandising concepts. Incorporate new ideas to stay ahead of the curve.
Requirements:
- Bachelor's degree in visual merchandising, fashion, or a related field (preferred).
- Proven experience in visual merchandising, including supervisory or managerial roles.
- Exceptional creativity and a strong sense of aesthetics.
- Background in watches & jewelry is a plus.
- Proficiency in visual design software and tools.
- Strong organizational, project management, and leadership skills.
- Excellent communication, collaboration, and problem-solving abilities.
- Knowledge of retail operations and customer behavior.
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