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Marketing Analytics Specialist

2 weeks ago

Kuwait City, Al Asimah beBee Careers Full time
Job Overview

We are seeking a talented Campaign Manager to join our team. As a pivotal member of our organization, you will be responsible for designing and executing campaigns that leverage advanced analytics and machine learning techniques to optimize customer engagement and drive business growth.

Key Responsibilities:
  • Campaign Development: Develop and execute data-driven campaign strategies that align with overall marketing objectives and leverage customer insights.
  • Data Science Partnership: Collaborate with data science teams to identify key metrics and analytical models that enhance campaign performance.
  • Campaign Execution: Design, implement, and manage the end-to-end campaign process, from planning and setup through execution and post-campaign analysis.
  • Performance Analysis: Utilize advanced analytics tools to monitor campaign performance, providing actionable insights and recommendations for continuous improvement.
  • Team Collaboration: Work closely with cross-functional teams, including marketing, sales, and product development, to foster a data-centric culture.
  • Trend Awareness: Stay current with industry trends in data-driven marketing and analytics, applying best practices to enhance campaign effectiveness.
  • Project Management: Manage the campaign budget and timelines, ensuring projects are delivered on schedule and within allocated resources.
Requirements:
  • Educational Background: Bachelor's degree in Data Science, Marketing, Statistics, or a related field; a Master's degree is preferred.
  • Professional Experience: 5+ years of experience in campaign management or marketing analytics, with a strong focus on data-driven strategies.
  • Campaign Success: Proven track record of successfully managing and executing complex marketing campaigns.
  • Analytical Expertise: Strong analytical skills, with expertise in data visualization tools (e.g., Tableau, Power BI) and statistical analysis.
  • Automation Systems: Proficiency in marketing automation platforms and CRM systems.
  • Communication: Excellent communication and interpersonal skills to effectively collaborate with diverse teams.
  • Time Management: Ability to thrive in a fast-paced environment and manage multiple priorities effectively.
  • Solution Focus: Creative problem-solver with a strategic mindset and results-oriented approach.

Mid-Senior Level, Full-time position available.