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Social Media Marketing Specialist

4 weeks ago

Kuwait City, Al Asimah Bleems Full time

2 days ago Be among the first 25 applicants

We are looking for a creative and results-driven Social Media Specialist to join our marketing team. The ideal candidate will have a strong understanding of various social media platforms and a passion for engaging online communities. You will be responsible for planning, developing, and implementing our social media strategy to increase brand awareness, improve marketing efforts, and drive website traffic and sales.

Key Responsibilities:

  • Social Media Strategy: Develop and implement social media strategies across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok) to align with business goals.
  • Content Creation: Create engaging content, including posts, images, videos, and stories, tailored to the target audience and platform specifications.
  • Social Media Management: Manage and maintain the company's social media profiles and presence, including daily monitoring, posting, and interaction with followers.
  • Brand Consistency: Collaborate with the marketing, design, and content teams to ensure brand consistency across all digital channels.
  • Performance Monitoring: Monitor and analyze performance metrics (e.g., reach, engagement, click-through rates) to evaluate campaign effectiveness and provide insights for optimization.
  • Stay Updated: Stay up-to-date with social media trends, algorithms, and best practices to maximize the effectiveness of campaigns and maintain brand relevance.
  • Community Engagement: Respond to comments, messages, and queries promptly and professionally, ensuring customer satisfaction and community engagement.
  • Paid Campaigns: Assist in developing and managing paid social media advertising campaigns, including budgeting, targeting, and performance analysis.
  • Competitor Research: Monitor competitors and industry leaders to identify opportunities for innovation and growth.

Qualifications:

  • Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
  • Experience: Proven work experience as a Social Media Specialist or in a similar role.
  • Social Media Knowledge: In-depth knowledge of social media platforms, trends, and best practices.
  • Skills:
  • Strong writing, editing, and communication skills in both English and Arabic.
  • Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics tools (e.g., Google Analytics, Facebook Insights).
  • Creativity and attention to detail with a keen eye for design and storytelling.
  • Ability to manage multiple projects and work in a fast-paced environment.
  • Bonus Skills: Basic knowledge of graphic design and video editing tools (e.g., Canva, Adobe Creative Suite) is a plus.
Seniority level
  • Seniority levelEntry level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales
  • IndustriesTechnology, Information and Internet

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