Digital Marketing Strategist
6 days ago
We are seeking a highly skilled Social Media Marketing Specialist to join our team at Abbas Ali Al Hazeem Sons Company For General Trading. As a key member of our marketing department, you will be responsible for developing and executing comprehensive social media strategies that drive engagement, increase brand awareness, and ultimately contribute to business growth.
About the Role:
Our ideal candidate is a creative and innovative thinker with excellent writing and editing skills, attention to detail, and the ability to generate fresh ideas consistently. You should have a proven track record in content creation and social media management, as well as proficiency in social media platforms and tools such as Meta Business Suite, Canva, and Hootsuite. Strong organizational and multitasking abilities, along with excellent communication skills, are essential for this role.
Your Key Responsibilities:
• Develop high-quality, visually appealing, and engaging content (images, videos, graphics, and written posts) tailored to each social media platform.
• Write compelling captions, blogs, and short-form content that reflect the brand's voice and style.
• Collaborate with photographers and videographers to produce creative assets.
• Plan, schedule, and publish content across social media platforms (Instagram, Facebook, Tik Tok, Twitter, Linked In, etc.).
• Monitor and engage with the online community, promptly responding to comments, messages, and inquiries.
• Analyze performance metrics and adjust strategies to improve engagement and reach.
• Support product launches, promotions, and brand partnerships through creative storytelling.
• Stay updated on social media trends, platform updates, and emerging technologies.
• Propose innovative ideas to keep the brand relevant and engaging.
• Track and report on key performance indicators (KPIs) such as reach, engagement, and conversions.
• Use data insights to refine content strategies and achieve business objectives.
Qualifications:
• Bachelor's degree in marketing, communications, journalism, or a related field.
• Proven experience in content creation and social media management.
• Proficiency in social media platforms and tools (e.g., Meta Business Suite, Canva, Hootsuite).
• Strong understanding of analytics tools (Google Analytics, Instagram Insights, etc.).
• Excellent writing and editing skills with attention to detail.
• Creative mindset with the ability to generate fresh ideas consistently.
• Knowledge of SEO and social media advertising is a plus.
Key Competencies:
• Creative and innovative thinker.
• Strong organizational and multitasking abilities.
• Collaborative team player with excellent communication skills.
• Ability to work under pressure and meet deadlines.
Preferred Experience:
• Experience in the luxury retail or fashion industry.
• Familiarity with influencer marketing and brand collaborations.
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