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Digital Media Specialist
6 days ago
HealthCare Dynamics Gen. Trading Company W.L.L is seeking a highly skilled Digital Media Specialist to join our team. The ideal candidate will be responsible for developing and executing strategies to enhance the university's online presence.
Key Responsibilities:
- Develop a social media content calendar aligned with the university's academic year, campaigns, and events.
- Create engaging content (posts, graphics, short videos, stories, etc.) tailored to each platform (e.g., Instagram, Twitter, Facebook, LinkedIn, TikTok).
- Monitor and respond to messages, comments, and tags in a timely and professional manner to foster a positive online community.
- Track and analyze social media performance, using insights to adjust strategies for maximum engagement and reach.
- C coordinate with other departments and external partners to support university initiatives, including marketing campaigns and events.
- Stay up-to-date with social media trends, tools, and best practices to ensure the university remains competitive and relevant on digital platforms.
- Ensure all social media content aligns with the university's brand voice, tone, and visual identity.
Requirements:
To be successful in this role, you will need:
- A Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- 3-5 years of experience in social media management or digital marketing, preferably in an educational or non-profit setting.
- Proficiency in graphic design and video editing software (e.g., Adobe Creative Suite, Canva, etc.) to produce visually compelling content.
- Ability to use social media analytics tools (e.g., Google Analytics, Facebook Insights) to track engagement and adjust strategies accordingly.
- Excellent written and spoken English and Arabic to create compelling, accessible content for diverse audiences.
- Attention to detail to ensure all content meets quality standards, adheres to university guidelines, and supports brand consistency.
- Adaptability and flexibility to work outside standard hours as needed for event coverage or special campaigns.
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