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Digital Media Buying Director
3 days ago
Alshaya, a global retail brand franchisee, is driving growth through innovation and customer retention. The role of Digital Media Buying Manager plays a vital part in this strategy.
About the Role:
This position manages Alshaya's media buying across digital platforms for the Corporate Marketing Team and Customer Relationship Management Team. You will be responsible for facilitating campaigns on various channels including websites, mobile sites, search, and social media.
Key Responsibilities:
- Facilitate media-driven brand campaigns, negotiating options with networks and vendors to achieve optimal results.
- Buy advertising using diverse pricing models (CPC, CPM, CPA, etc.) with professional tools to optimize ongoing campaigns.
- Collaborate directly with Google and other search engines on paid search campaigns, ensuring their alignment with product launches and long-term brand building.
- Provide expert analysis and media plans to enhance clients' businesses.
- Evaluate brands' needs, preparing media plan options, analysis, and recommendations based on strategic direction.
- Implement, plan, and maintain budget control.
Requirements & Qualifications:
- 3 years experience managing ad campaigns in an agency with significant international media buying for well-known brands.
- In-depth understanding of all digital platforms and best practices for media-driven campaigns.
- Excellent negotiation skills.
- Strong budget and planning management.
- Effective communication and relationship-building abilities.
- Team player with leadership capabilities.
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