Marketing Performance Specialist

3 days ago


Kuwait City, Al Asimah HealthCare Dynamics Gen. Trading Company W.L.L Full time
About 51Talk

We are a pioneering online English education platform committed to providing exceptional language learning experiences to students globally.

Our Vision

To become the leading provider of online education solutions, leveraging technology to deliver personalized and effective learning experiences.

About the Job

We are seeking a highly motivated Digital Marketing Manager to join our team in Kuwait City. The ideal candidate will be responsible for developing and implementing comprehensive digital marketing strategies, driving traffic, engagement, and conversions across various digital channels.

Key Responsibilities:

  1. Channel Management:
    Manage and optimize digital marketing channels, including social media, search engines, and other digital outlets.
    Develop strategies to drive traffic, engagement, and conversions.
  2. Campaign Execution:
    Design, execute, and monitor digital marketing campaigns to promote our services and products.
    Analyze campaign performance data and provide actionable insights to improve ROI and control CPA.
  3. Content Optimization:
    Continuously test and refine marketing materials, including images, videos, landing pages (LP), and other content to enhance effectiveness.
    Collaborate with creative teams to ensure content aligns with brand guidelines and resonates with target audiences.
  4. Strategy Development:
    Develop and implement comprehensive digital marketing strategies that align with business goals and target market needs.
    Stay up-to-date with industry trends and emerging technologies to keep our marketing efforts innovative and competitive.
  5. Reporting and Communication:
    Prepare and present regular reports on campaign performance, including key metrics and insights.
    Communicate effectively with cross-functional teams and stakeholders to ensure alignment and successful execution of marketing strategies.
Requirements

We are looking for a highly skilled and experienced professional who possesses the following requirements:

  1. Bachelor's degree in Marketing, Business Administration, or a related field.
  2. Proven experience in digital marketing, with a strong understanding of various digital platforms and tools.
  3. Experience in managing and optimizing accounts on social media platforms, search engines, and other digital channels.
  4. Proficiency in data analysis and the ability to derive actionable insights from performance metrics.
  5. Strong skills in content creation and iterative optimization of marketing materials.
  6. Excellent communication and organizational skills, with the ability to manage multiple projects simultaneously.
  7. Creative thinking and problem-solving abilities with a keen eye for detail.


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