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Product Marketing Specialist
2 weeks ago
In this role, you will own the IoT GTM strategy: Developing and executing marketing plans that drive awareness and adoption of Canonical's IoT solutions. You will tell compelling stories: Crafting clear, technical, and business-oriented messaging that resonates with developers, engineers, and decision-makers in the IoT space.
You will work at the cutting edge: Helping enterprises modernize their IoT devices, from industrial automation to automotive, robotics, medical, and consumer electronics. As a Product Marketing Manager, you will develop and execute go-to-market (GTM) strategies for a range of IoT products.
- Lead content planning with product managers from website copy to whitepapers, blogs, and sales enablement materials.
- Launch new products and features, leading cross-functional teams to drive awareness and adoption.
- Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base.
