Digital Content Strategist
2 weeks ago
About LANOVE
Lanove is a leading women's clothing brand that seeks to enhance its digital presence and engage its fashion-forward audience through social media and content marketing.
This role is ideal for a creative individual with a passion for fashion and expertise in social media management and content creation.
Key Responsibilities:
- Develop and execute social media strategies to boost brand awareness and engagement.
- Create, curate, and publish compelling content across platforms like Instagram.
- Collaborate with designers to produce visually stunning graphics and videos.
- Monitor trends, analyze performance, and optimize campaigns accordingly.
- Engage with our online community to strengthen brand loyalty.
- Support influencer collaborations and promotional campaigns.
- Prepare performance reports and provide insights for growth.
Preferred Candidate Profile:
- A minimum of 3 years of experience in social media and content marketing.
- A strong understanding of fashion trends and consumer behavior.
- Excellent communication skills and a creative mindset.
- Proficiency in social media analytics tools and content creation software.
- The ability to multitask in a fast-paced retail environment.
Skill Requirements:
- Proficient in social media management tools.
- Strong writing and editing skills for creating engaging content.
- Experience with graphic design software (e.g., Adobe Creative Suite).
- Knowledge of SEO and content marketing principles.
- Ability to analyze data and derive actionable insights.
- Basic photography skills for content creation.
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