Senior Marketing Insights Manager

18 hours ago


Kuwait City, Al Asimah Canonical Full time

About the Opportunity

We are seeking a Digital Marketing Optimization Lead to join our team and drive commercial success through data and technology. This is an exciting opportunity for a seasoned marketing analytics professional to join our team and execute on our growth hacking strategy.

The ideal candidate will have a strong analytical mindset, exceptional management experience, and knowledge in advanced marketing analytics, coding/scripting languages, and databases.

Main Responsibilities:

  • Lead the growth engineering team in designing, implementing, and operating Canonical's marketing technology stack.
  • Own reporting and analytics throughout the customer lifecycle, from ABM to customer retention.
  • Develop and track OKRs and conversion rates across the marketing and revenue funnels.
  • Optimize lead scoring, lead flow, and cadences to increase conversion rates.
  • Drive Return On Ad Spend optimization through attribution methodologies and channel exploration.

Requirements:

  • An undergraduate or postgraduate degree in data science, statistics, mathematics, computer science, or engineering.
  • A strong analytical mindset with solid evidence of managing projects that drive commercial success.
  • Knowledge in advanced marketing analytics, coding/scripting languages, and databases.
  • Exceptional management experience, leading analytical and creative professionals to excellence.
  • A track record of building a culture of experimentation across the organization.


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