Senior Marketing Manager
2 days ago
Americana Restaurants is seeking a seasoned marketing professional to drive brand perception, communication strategies, and initiatives aimed at driving transactions in the UAE.
About the Role:This role will be responsible for managing brand positioning, developing structured calendars, and execution plans to bring the brand to life. The ideal candidate will have 7-8 years of experience in marketing, with a strong track record of delivering results-driven campaigns.
Key Responsibilities:
- Data-Driven Decision Making: Ability to gather customer insights through surveys, polls, and other methods to support data-driven decision making.
- Calendar Planning: Developing and executing structured calendars to bring brand positioning to life, including year-long menu innovation calendars and quarterly LTOs.
- Menu Innovation: Developing menu categories to position Wimpy for greater customer love and higher profitability.
- Project Execution: Skilled in creating detailed execution plans for complex tasks such as creative shoots and social media competitions.
Requirements:
- 7-8 years of experience in marketing, with a strong track record of delivering results-driven campaigns.
- Excellent verbal and written communication skills.
- Problem-solving skills, analytical thinking, and situational leadership techniques.
- Bilingual proficiency in English and Arabic.
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