Senior Marketing Manager

2 days ago


Kuwait City, Al Asimah Americana Restaurants Full time

Americana Restaurants is seeking a seasoned marketing professional to drive brand perception, communication strategies, and initiatives aimed at driving transactions in the UAE.

About the Role:

This role will be responsible for managing brand positioning, developing structured calendars, and execution plans to bring the brand to life. The ideal candidate will have 7-8 years of experience in marketing, with a strong track record of delivering results-driven campaigns.

Key Responsibilities:

  • Data-Driven Decision Making: Ability to gather customer insights through surveys, polls, and other methods to support data-driven decision making.
  • Calendar Planning: Developing and executing structured calendars to bring brand positioning to life, including year-long menu innovation calendars and quarterly LTOs.
  • Menu Innovation: Developing menu categories to position Wimpy for greater customer love and higher profitability.
  • Project Execution: Skilled in creating detailed execution plans for complex tasks such as creative shoots and social media competitions.

Requirements:

  • 7-8 years of experience in marketing, with a strong track record of delivering results-driven campaigns.
  • Excellent verbal and written communication skills.
  • Problem-solving skills, analytical thinking, and situational leadership techniques.
  • Bilingual proficiency in English and Arabic.


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