
Senior Manager for Marketing Intelligence
13 hours ago
About Us
HealthCare Dynamics Gen. Trading Company W.L.L is a pioneering tech firm that is at the forefront of the global move to open source.
We are changing the world on a daily basis by publishing Ubuntu, one of the most important open source projects and the platform for AI, IoT and the cloud.
We recruit on a global basis and set a very high standard for people joining the company.
Our Mission
We aim to drive commercial outcomes for the company across its portfolio of products and grow the addressable market through digital marketing campaigns, lifecycle management, events, partnerships and community development.
The Role
You will lead the growth engineering team, a group of data analysts, performance marketers, lifecycle marketers and marketing automation specialists responsible for driving the best commercial results for Canonical through data and technology.
Your Responsibilities
- Design, implement and operate Canonical marketing technology stack, a dozens of martech applications, from commercial applications (Marketo, Google Analytics, Leandata) to open source solutions (Superset, Kubeflow, WordPress).
- Own reporting and analytics throughout the customer lifecycle from ABM, Multi-Touch Attribution, funnel performance, acquisition costs and customer retention.
- Develop and track OKRs and conversion rates across the marketing and revenue funnels.
- Optimise lead scoring, lead flow and cadences to increase conversion rates across marketing and sales.
- Develop web analytics and SEO practices to sustain high levels of organic user and customer acquisition.
- Drive Return On Ad Spend optimisation through attribution methodologies, advanced targeting and channel exploration.
- Ensure marketing data cleanliness and completeness through data governance policies and management practices.
- Champion an experimentation culture by supporting the business with processes, tooling (A/B tests, MAB) and expertise.
- Collaborate with teams across marketing and throughout Canonical (Product, IS, Engineering, RevOps, Finance) to build data solutions to Go To Market problems.
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