Social Media Marketing Lead
17 hours ago
Our Mission
Ajar Online is committed to simplifying life for both landlords and tenants through innovative technology solutions. Our mobile cloud service offers a user-friendly online rent payment and collection solution, as well as a property management system.
Key Responsibilities:
- Develop and implement comprehensive social media marketing strategies that align with business objectives.
- Create engaging and informative content that resonates with our audience, aligned with Ajar's strategic business and marketing goals.
- Plan and execute social media campaigns to drive conversions and engagement, ensuring a strong online presence across various channels.
- Optimize content for search engines (SEO) to increase visibility, using targeted keywords related to real estate SaaS.
- Align all published content with brand guidelines, product specifications, and Ajar's core values.
- Design visually appealing posts, banners, and creatives to enhance the brand's digital presence.
- Engage with our audience on social media platforms like Instagram, LinkedIn, Twitter, Facebook, and others.
- Monitor and moderate social media channels by responding promptly to messages, comments, and queries to foster a positive brand image.
- Develop targeted email marketing campaigns to nurture and convert leads.
- Use analytics tools to track the performance of online campaigns.
- Analyze performance metrics and adjust strategies based on data-driven insights.
Required Skills:
- Proven experience as a social media marketing specialist or in a similar role.
- Exceptional content creation and copywriting skills, particularly in Arabic captions.
- Ability to create compelling stories tailored to each platform's audience.
- Proficiency in designing visually appealing digital content using tools like Canva, Adobe Creative Suite, or similar platforms.
- Creative thinking and problem-solving skills.
- Ability to write in different tones, bringing a fresh perspective to recurring posts.
- Knowledge of industry innovations, social media trends, and web usability, with a strong interest in web and mobile technologies.
- Highly creative, enthusiastic, and quick thinker.
- Strong moderation skills on social media channels and audience engagement.
- Analytical mindset with the ability to interpret data and adjust strategies accordingly.
- Effective communication and collaboration abilities.
- Ability to communicate effectively visually, verbally, and in writing, with bilingual proficiency in English and Arabic preferred.
- Strong public speaking and presentation skills.
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