Social Media Marketing Lead

17 hours ago


Kuwait City, Al Asimah Ajar Full time

Our Mission

Ajar Online is committed to simplifying life for both landlords and tenants through innovative technology solutions. Our mobile cloud service offers a user-friendly online rent payment and collection solution, as well as a property management system.

Key Responsibilities:

  1. Develop and implement comprehensive social media marketing strategies that align with business objectives.
  2. Create engaging and informative content that resonates with our audience, aligned with Ajar's strategic business and marketing goals.
  3. Plan and execute social media campaigns to drive conversions and engagement, ensuring a strong online presence across various channels.
  4. Optimize content for search engines (SEO) to increase visibility, using targeted keywords related to real estate SaaS.
  5. Align all published content with brand guidelines, product specifications, and Ajar's core values.
  6. Design visually appealing posts, banners, and creatives to enhance the brand's digital presence.
  7. Engage with our audience on social media platforms like Instagram, LinkedIn, Twitter, Facebook, and others.
  8. Monitor and moderate social media channels by responding promptly to messages, comments, and queries to foster a positive brand image.
  9. Develop targeted email marketing campaigns to nurture and convert leads.
  10. Use analytics tools to track the performance of online campaigns.
  11. Analyze performance metrics and adjust strategies based on data-driven insights.

Required Skills:

  • Proven experience as a social media marketing specialist or in a similar role.
  • Exceptional content creation and copywriting skills, particularly in Arabic captions.
  • Ability to create compelling stories tailored to each platform's audience.
  • Proficiency in designing visually appealing digital content using tools like Canva, Adobe Creative Suite, or similar platforms.
  • Creative thinking and problem-solving skills.
  • Ability to write in different tones, bringing a fresh perspective to recurring posts.
  • Knowledge of industry innovations, social media trends, and web usability, with a strong interest in web and mobile technologies.
  • Highly creative, enthusiastic, and quick thinker.
  • Strong moderation skills on social media channels and audience engagement.
  • Analytical mindset with the ability to interpret data and adjust strategies accordingly.
  • Effective communication and collaboration abilities.
  • Ability to communicate effectively visually, verbally, and in writing, with bilingual proficiency in English and Arabic preferred.
  • Strong public speaking and presentation skills.


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