Digital Marketing Executive
2 days ago
- The Digital Marketing executive will drive the digital marketing efforts, this position is responsible for design and optimization all digital materials as per the company standards, Marketing Automation, SEO, PPC and affiliate marketing, and search activities.
- This position will focus on using analytics to drive engagement and conversion.
- The position will serve as a subject matter expert in digital strategies, striving to optimize new acquisitions, nurturing, and conversion through various digital media campaigns and landing page tests. Responsibilities
- The Strategy & Execution, Own digital marketing best practices and standards within the organization, including Reporting, Measurement and Return on Investment (ROI) for digital campaigns.
- Translate business goals into digital marketing objectives, creating and communicating marketing targets / briefs.
- Partner with the Marketing team to develop specific digital strategies and identify requirements for all creative assignments, including email, banner ads.
Qualifications
- Planning & Organizing:
- Must possess excellent commercial and analytical skills.
- Ability to work with abstract data, analysis and consolidation.
- Must be proficient with MS-Excel, MS-Word, MS-PowerPoint and MS-Outlook.
- Must be familiar and worked with hotel reporting tools.
- Strong business ethics.
- Must be multi-tasking and goal oriented.
- Ability to communicate effectively in oral or written form to all levels of management.
- Ability to Analyse data and effectively report findings/observations.
- Minimum two years’ experience in sales & marketing in luxury hotel or tour operator or airline.
Additional Information
Our Commitment To Diversity & Inclusion
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
What Is In It For You
Employee benefit card offering discounted rates in Accor worldwide
Learning programs through our Academies
Opportunity to develop your talent and grow within your property and across the world
Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21
Desired candidate profile
A Digital Marketing Executive is responsible for developing and implementing online marketing strategies to enhance brand awareness, drive traffic, and generate leads. Here are the key skills and responsibilities associated with this role:
Key Skills
Digital Marketing Knowledge: Understanding of various digital marketing channels, including SEO, PPC, social media, email marketing, and content marketing.
Analytical Skills: Ability to analyze data and metrics to assess campaign performance and make informed decisions.
Content Creation: Strong writing and creative skills for producing engaging content across various platforms.
Social Media Proficiency: Familiarity with major social media platforms and best practices for engaging audiences.
SEO Skills: Knowledge of search engine optimization techniques to improve website visibility and rankings.
Email Marketing: Experience with email marketing tools and strategies to nurture leads and retain customers.
Project Management: Strong organizational skills to manage multiple campaigns and deadlines effectively.
Technical Skills: Familiarity with digital marketing tools (e.g., Google Analytics, AdWords, social media management tools) and basic HTML/CSS.
Communication Skills: Excellent verbal and written communication to collaborate with team members and engage with audiences.
Adaptability: Ability to stay updated with digital marketing trends and adapt strategies accordingly.
Responsibilities
- Developing and executing digital marketing campaigns across various channels.
- Creating and optimizing content for websites, blogs, and social media platforms.
- Monitoring and analyzing website traffic and performance metrics to assess campaign effectiveness.
- Managing social media accounts, including creating posts, engaging with followers, and analyzing performance.
- Conducting keyword research and implementing SEO best practices to improve search engine rankings.
- Assisting in the development of email marketing campaigns, including designing templates and segmenting audiences.
- Collaborating with other departments (e.g., sales, design) to align marketing strategies with business objectives.
- Staying current with industry trends, tools, and best practices to enhance digital marketing efforts.
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