Digital Marketing Manager
4 weeks ago
- Create curated content with direction from the Director of Public Relations & Director of Marketing to ensure it amplifies key messages and tells a story consistent with our hotel and Four Seasons ECI aligned brand identity, while managing and monitoring the hotel’s presence on Social Media networks.
- Develop and implement the hotel's social media strategy, including content creation, community management, and engagement tactics.
- Create and manage social media content calendars to ensure consistent and timely posting across platforms.
- Monitor social media channels for guest feedback, inquiries, and comments, and respond in a timely and professional manner.
- Collaborate with the Marketing team to create engaging and visually appealing social media content, including images, videos, and captions.
- Conduct social media listening and analysis to gather insights, track performance metrics, and identify trends and opportunities.
- Support the Director or PR and communications and agency partners with digital marketing strategy and tactics including SEO (with Torque), PPC and social campaigns (with Acronym), Email marketing, and display advertising to ensure communication and messaging alignment across different platforms.
- Stay up-to-date with industry trends and emerging social media platforms to ensure the hotel remains at the forefront of digital marketing.
- Work closely with other departments, such as Sales, F&B and SPA, to ensure social media efforts align with broader marketing initiatives.
- Assist the Director of PR with social media advertising campaigns, including creative content, targeting, and performance tracking.
- Monitor and report on key social media metrics, such as reach, engagement, and conversion rates, to assess the effectiveness of campaigns and strategies.
- Stay informed about the competitive landscape and identify opportunities for differentiation and innovation in social media marketing.
- Conduct media and influencer property visits/tours and develop itineraries as needed
- Attend PR/F&B/Spa marketing meetings as well as other meetings pertinent to promotions.
- Attend hotel promotional events as needed.
- Assist with all marketing and public relations planning, execution and operation/promotional activities
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Digital Marketing Executive
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