Community Marketing Specialist

4 days ago

Kuwait City, Al Asimah Calo Inc Full time

About Calo
Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers.

Launched in Bahrain in 2019, we have since expanded to 6 countries, delivered millions of meals to our customers, and launched our very own Grab & Go Cafe concepts.

We're on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions - no small thinking here.

Role Overview
As Calo's Community Marketing Specialist, you'll build and grow local relationships to boost brand awareness and drive engagement. You'll manage affiliates and ambassadors, activate local events, and secure wellness-focused partnerships to position Calo as the go-to healthy meal solution in Kuwait.

Main Responsibilities

Influencer & Ambassador Management

  • Identify and manage influencers of all sizes to promote Calo across digital platforms
  • Guide content creation, ensuring alignment with campaign goals and brand values

Affiliate Program

  • Onboard and support affiliates while tracking performance and optimizing for ROI

Events & On-Ground Activations

  • Plan and execute pop-ups, tastings, and wellness events to boost community engagement
  • Collaborate with fitness and wellness venues for joint activations

Community Engagement

  • Represent Calo at local events and build strong ties with health-focused communities

Strategic Partnerships

  • Build partnerships with gyms, clinics, and health brands to expand reach
  • Negotiate co-branded deals and maintain ongoing partner relationships

Performance Tracking & Reporting

  • Monitor campaign metrics and provide regular reports to guide strategy

Ideal Candidate

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or related field
  • 2 - 4 years of experience in marketing, events, community management, or influencer marketing
  • Experience in wellness, fitness, or food industries is a plus
  • Strong written and verbal communication skills in both English and Arabic

Knowledge and Competency

  • Confident outreach and partnership building
  • Event planning and execution experience
  • Familiar with affiliate and influencer tracking tools
  • Strong understanding of Kuwait's wellness market

Personality

  • Outgoing, proactive, and empathetic
  • Organized multitasker with attention to detail
  • Passionate about healthy living
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