
Digital Marketing Specialist
11 hours ago
About Our Company:
We are a family-owned business based in Kuwait, operating under the umbrella of Groupxen. Our diverse portfolio includes unique local retail brands and leading fitness facilities that embody luxury.
Our mission is to deliver exceptional experiences to our clients by presenting innovative services that set new standards for exclusivity and high-quality service delivery.
Job Summary:
The Digital Marketing Specialist will be responsible for creating and executing engaging social media content strategies that align with our brand identity and drive audience growth. The ideal candidate will possess strong creative thinking skills, a passion for social media, and effective collaboration abilities.
Main Responsibilities:
- Content Strategy Development:
- Create innovative social media content strategies across all major platforms (e.g., Instagram, TikTok, etc.).
- Conduct thorough audience research and identify key trends and insights.
- Define target audiences and develop compelling brand messaging.
- Maintain a consistent brand voice and visual identity across all social media channels.
Content Ideation & Planning:
- Brainstorm and develop creative content ideas, including video concepts, image ideas, and engaging captions.
- Plan and manage the social media content calendar, ensuring timely and consistent posting.
- Collaborate with the design team to translate content ideas into visually appealing assets.
- Capture content for live videos at events.
Stay Updated on Industry Trends:
- Stay up-to-date with the latest social media trends, best practices, and platform updates.
- Explore opportunities to enhance social media presence and engagement.
Requirements:
- Bachelor's Degree in Marketing or Communications.
- 2+ years of experience in social media marketing or a related field.
- Proven experience in developing successful social media campaigns.
- Strong understanding of social media platforms and their algorithms.
- Excellent communication skills.
- Strong analytical and problem-solving skills.
- Proficiency in using social media management tools.
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