Marketing Specialist
2 weeks ago
Marketing Specialist Duties and Responsibilities.
• Market Research
Analyze market trends, competitors, and customer behavior
Identify opportunities for growth or new campaigns
Monitor Industry developments
• Campaign Development
Plan and execute marketing campaigns (digital, print, social media, etc.) in coordination with the CEO.
Coordinate with design, content, and advertising teams
Target specific audiences based on market research
• Content Creation & Management
Create or supervise marketing content (blogs, social post, ads, emails)
Ensure brand consistency across all channels
Develop Promotional Materials and Presentations
• Digital Marketing
Manage SEO/SEM (Search Engine Optimization/Search Engine Marketing) strategies and optimize website traffic
Run social media, SMS and Google ad campaigns
• Staying Update
Keeping abreast on the latest marketing trends and technologies.
• Collaboration
Work with sales, product and design teams
Support product launches, events and public relations
Coordinate with external vendors, influencers or agencies
• Reporting
Prepare reports on campaign performance, highlighting key findings and recommendations for improvement on weekly basis or whenever needed
• Any other duties assigned maybe required by the CEO
• Skills
Creativity
Adaptability
Problem-solving
Critical thinking
Skills
- Proficiency in digital marketing platforms (e.g., Google Ads, Facebook Ads).
- Strong writing and editing skills for content creation.
- Experience with SEO and SEM strategies.
- Ability to use marketing automation tools.
- Knowledge of graphic design software (e.g., Adobe Creative Suite) is a plus.
- Familiarity with CRM systems and email marketing tools.
- Strong analytical skills to interpret marketing data.
- Excellent presentation skills for client meetings.
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