E-learning Marketing Specialist

2 days ago


Kuwait City, Al Asimah 51Talk Headquarters Full time

About 51Talk Headquarters:

We are a leading online English education provider committed to delivering exceptional language learning experiences worldwide.

Our mission is to offer personalized and effective education solutions using innovative technology.

Job Summary:

This role involves overseeing and optimizing our digital marketing presence across various channels, including social media platforms, search engines, and other digital outlets.

Key Responsibilities:

  • Account Optimization: Manage and optimize digital marketing accounts across different platforms.
  • Strategic Planning: Develop and implement strategies to drive website traffic, engagement, and conversion rates.
  • Campaign Management: Design, execute, and monitor digital marketing campaigns to promote our services and products.
  • Data Analysis and Insights: Analyze campaign performance data and provide actionable insights to enhance ROI and control CPA.
  • Ongoing Improvement: Continuously test and refine marketing materials, including images, videos, landing pages, and other content to increase effectiveness.
  • Team Collaboration: Collaborate with creative teams to ensure content alignment with brand guidelines and resonance with target audiences.
  • Digital Marketing Strategy Development: Develop and implement comprehensive digital marketing strategies aligned with business objectives and target market needs.
  • Trend Monitoring: Stay updated with industry trends and emerging technologies to maintain innovative and competitive marketing efforts.
  • Reporting and Communication: Prepare and present regular reports on campaign performance, including key metrics and insights.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Proven experience in digital marketing, with a strong understanding of various digital platforms and tools.
  • Experience in managing and optimizing accounts on social media platforms, search engines, and other digital channels.
  • Proficiency in data analysis and the ability to derive actionable insights from performance metrics.
  • Strong skills in content creation and iterative optimization of marketing materials.
  • Excellent communication and organizational skills, with the ability to manage multiple projects simultaneously.
  • Creative thinking and problem-solving abilities with a keen eye for detail.


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