E-learning Marketing Specialist
2 weeks ago
About 51Talk Headquarters:
We are a leading online English education provider committed to delivering exceptional language learning experiences worldwide.
Our mission is to offer personalized and effective education solutions using innovative technology.
Job Summary:This role involves overseeing and optimizing our digital marketing presence across various channels, including social media platforms, search engines, and other digital outlets.
Key Responsibilities:
- Account Optimization: Manage and optimize digital marketing accounts across different platforms.
- Strategic Planning: Develop and implement strategies to drive website traffic, engagement, and conversion rates.
- Campaign Management: Design, execute, and monitor digital marketing campaigns to promote our services and products.
- Data Analysis and Insights: Analyze campaign performance data and provide actionable insights to enhance ROI and control CPA.
- Ongoing Improvement: Continuously test and refine marketing materials, including images, videos, landing pages, and other content to increase effectiveness.
- Team Collaboration: Collaborate with creative teams to ensure content alignment with brand guidelines and resonance with target audiences.
- Digital Marketing Strategy Development: Develop and implement comprehensive digital marketing strategies aligned with business objectives and target market needs.
- Trend Monitoring: Stay updated with industry trends and emerging technologies to maintain innovative and competitive marketing efforts.
- Reporting and Communication: Prepare and present regular reports on campaign performance, including key metrics and insights.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience in digital marketing, with a strong understanding of various digital platforms and tools.
- Experience in managing and optimizing accounts on social media platforms, search engines, and other digital channels.
- Proficiency in data analysis and the ability to derive actionable insights from performance metrics.
- Strong skills in content creation and iterative optimization of marketing materials.
- Excellent communication and organizational skills, with the ability to manage multiple projects simultaneously.
- Creative thinking and problem-solving abilities with a keen eye for detail.
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