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Head of Visual Strategy

3 weeks ago

Kuwait City, Al Asimah SMA BY TWIY Full time

Creative Direction at SMA BY TWIY

Key Responsibilities
  • Develop and own the visual identity for each personal brand we manage, ensuring a consistent and recognizable aesthetic.
  • Direct and oversee content production (photo, video, graphics) across platforms, maintaining high-quality standards.
  • Brainstorm and pitch original content concepts, campaign ideas, and storytelling angles that resonate with our audience.
  • Collaborate with copywriters, videographers, and designers to ensure brand tone and visual direction align.
  • Build and manage mood boards, brand guides, and visual frameworks that inform our creative decisions.
  • Guide editing and post-production to maintain a high creative standard.
  • Stay ahead of trends in digital branding, design, and content creation, applying this knowledge to drive innovative solutions.