Marketing Strategist

3 days ago


Kuwait City, Al Asimah Seazen Group Full time
About Seazen Group
Seazen Group is a dynamic and innovative company that strives to achieve excellence in marketing strategies. Our goal is to enhance brand visibility, attract new customers, and retain existing ones through effective marketing efforts.

Job Overview
We are seeking a highly skilled Marketing Officer to join our team. As a key member of our marketing department, you will be responsible for implementing marketing activities across various channels, managing day-to-day marketing tasks, and supporting in the creation of content mood-boards for the brands of Seazen Group aligned with the objectives of the marketing campaigns.

Key Responsibilities
* Implement marketing activities across various channels, including social media, email marketing, and content marketing.
* Manage day-to-day marketing tasks, including creating and scheduling posts, monitoring engagement, and responding to comments.
* Support in the creation of content mood-boards for the brands of Seazen Group, including developing concepts, designing visual elements, and writing copy.
* Develop marketing materials, including social media content, corporate website content, and other promotional materials.
* Implement the Company's marketing strategies and SMART objectives, and achieve required KPIs and targeted ROIs.
* Support senior officers and senior leadership in the planning phases for brands' quarterly plans, pop-ups, events, and any upcoming projects.
* Manage social media accounts by posting content, responding to comments, and engaging with followers.
* Conduct market research to identify opportunities for promotion and growth.
* Assist the marketing manager, creative team, and management in developing ideas, conceptualizing, and implementing them.
* Build relationships with PR agencies, bloggers, and influencers nationally and regionally for our promotional activities across all GCC.
* Coordinate with external agencies, vendors, and suppliers to ensure smooth execution of marketing activities.
* Develop, brainstorm, conceptualize, implement, and promote attractions and public events for Seazen and our affiliates.
* Evaluate the effectiveness of marketing campaigns through data extraction and close monitoring on ROI to be reported to senior leadership.
* Monitor campaign performance and generate reports to assess effectiveness and make recommendations for improvement.
* Coordinate with the marketing production team in the execution of marketing activities for events and campaigns.
* Stay up to date on marketing trends to ensure that Seazen is at the forefront of content and leading the competition in the market.

Requirements
* Fresh graduate to 2 years of experience in the same field.
* Education Qualification: Minimum a bachelor's degree in Marketing.
* Personal Skills: Excellent interpersonal skills to work effectively with cross-functional teams, external agencies, and stakeholders. Excellent English and Arabic communication. Ability to think outside the box and be a creative thinker. Self-motivated and passionate about hospitality. Strong planning and organizational skills. Maintain discretion and maturity in handling sensitive or confidential data. Ability to handle pressure and tight deadlines in a fast-paced marketing environment while maintaining a positive, solution-oriented approach.

Salary Information
Estimated salary range: $40,000 - $60,000 per annum based on location and industry standards.

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