Chief Enrolment Strategist

At Oakridge International School, Bengaluru, we seek a visionary Chief Enrolment Strategist to spearhead our admissions and marketing efforts. As the bridge between our school community and prospective families, you will cultivate meaningful relationships and guide them through every step of their journey.

We are a leading international school in Bengaluru, committed to providing an education that is rigorous, rounded, and relevant. Our mission is to inspire students to reach their full potential and become compassionate, lifelong learners.

The successful candidate will oversee the entire enrolment process, from initial inquiry to successful admission. This will involve collaborating with senior leadership and regional colleagues to set strategic direction, developing a multi-year enrolment strategy, and providing expert analysis on opportunities and challenges within the admissions landscape.

• A degree-educated professional with 7+ years' experience in brand-building, sales, marketing, or service delivery roles, preferably within the education sector.
• A natural leader, inspiring and motivating a team to achieve ambitious enrolment goals.
• Astute communicator and relationship builder, connecting effectively with stakeholders at all levels.

Key Responsibilities:

1. Collaborate with senior leadership and regional colleagues to set the strategic direction for enrolment, including admissions procedures, branding, communication channels, digital outreach, and research priorities.
2. Develop and implement targeted campaigns across various channels (online, offline, events) to attract qualified applicants from diverse backgrounds, meeting enrolment targets.
3. Design a streamlined and engaging admissions process that guides applicants from inquiry to successful enrolment, minimising application friction and maximising conversion rates.
4. Leverage data analytics to optimise resource allocation, campaign effectiveness, and overall process efficiency, maximising resources for applicant outreach and support.
5. Cultivate meaningful relationships with families throughout their journey, guiding them with empathy, expertise, and dedication to fostering their children's growth.