
Market Research Analyst
1 week ago
The role of the Market Research Analyst involves conducting comprehensive market research to evaluate the effectiveness of marketing strategies employed by Al Sayer Group business units. The key responsibilities include:
- Determining the most suitable research methodology for designing market surveys to gather relevant data.
- Conducting field visits to collect primary data, ensuring accuracy and reliability.
- Crafting well-structured research questionnaires to solicit valuable insights from target audiences.
- Providing actionable market insights and analyzing competitor data to inform business decisions.
- Analyzing daily sales trends, customer profiles, and salesman performance to submit reports with conclusions and recommendations to the General Manager.
- Marketing and uploading findings on e-synergy according to group security policies.
- Collaborating with external research agencies to assist in market surveys or new research projects.
- Preparing and analyzing market survey reports, including CSI and Consumer Behavior studies.
- Documenting research projects to maintain a knowledge repository.
- Developing a Balanced Scorecard to track key performance indicators.
Fluent Proficiency: Arabic
Very Good Proficiency: English
Educational Qualifications:
A Post Graduate Diploma (Bachelor Degree + 1 or 2 year diploma) or equivalent degree/certification with 3 years of experience.
Alternate: A Bachelor degree (12th Standard + 3 years or 4 years degree) or equivalent and 6 years of experience.
Linguistic Abilities: English and Arabic are mandatory.
Valid Kuwait Driving License required.
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