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Marketing Analytics Lead
2 weeks ago
About the Role:
The Digital Campaign Optimization Specialist will play a critical role in driving business growth through data-driven marketing initiatives. This individual will design and execute campaigns that leverage advanced analytics and machine learning techniques to optimize customer engagement.
Responsibilities:
- Develop and execute data-driven campaign strategies that align with overall marketing objectives and leverage customer insights.
- Collaborate with data science teams to identify key metrics and analytical models that enhance campaign performance.
- Design, implement, and manage the end-to-end campaign process, from planning and setup through execution and post-campaign analysis.
- Monitor campaign performance using advanced analytics tools and provide actionable insights and recommendations for continuous improvement.
- Foster a data-centric culture by working closely with cross-functional teams, including marketing, sales, and product development.
Requirements:
- Bachelor's degree in Data Science, Marketing, Statistics, or a related field; a Master's degree is preferred.
- 5+ years of experience in campaign management or marketing analytics, with a strong focus on data-driven strategies.
- Proven track record of successfully managing and executing complex marketing campaigns.
- Strong analytical skills, with expertise in data visualization tools (e.g., Tableau, Power BI) and statistical analysis.
