
Content Creator and Social Media Strategist
2 days ago
Key Responsibilities
The successful candidate will be responsible for:
- Developing and implementing comprehensive social media marketing strategies that align with our business goals.
- Creating engaging and informative content for the audience that aligns with Ajar's strategic business and marketing goals to attract audiences and potential clients.
- Planning and executing social media lead-generation campaigns to drive conversions and engagement.
- Establishing and maintaining a strong online presence for the SaaS company across various channels, including the official website, social media platforms, and industry forums.
- Ensuring that content is optimized for search engines (SEO) to increase visibility. Using targeted keywords related to real estate SAAS to attract organic traffic.
- Ensuring alignment with brand guidelines, product specifications, and Ajar's core values for all published content.
- Creating and publishing engaging stories to highlight updates, success stories, and other relevant content across platforms.
- Designing visually appealing posts, banners, and creatives to enhance the brand's digital presence.
- Actively participating in social media platforms like Instagram, LinkedIn, Twitter, Facebook, and others.
- Moderating all social media channels by responding promptly to messages, comments, and queries to foster a positive brand image.
- Implementing targeted email marketing campaigns to nurture and convert leads.
- Utilizing analytics tools to track the performance of online campaigns.
- Analyzing performance metrics and adjusting strategies based on data-driven insights.
- Conducting competitor analysis to identify opportunities for differentiation and adjusting strategies based on industry trends.
Requirements
To succeed in this role, you should have:
- Proven experience as a social media marketing specialist or in a similar role.
- Excellent content creation and copywriting skills, particularly in Arabic captions.
- Ability to craft creative, engaging stories tailored to each platform's audience.
- Proficiency in designing visually appealing digital content using tools like Canva, Adobe Creative Suite, or similar platforms.
- Creative thinking and problem-solving skills.
- Ability to write in a variety of tones, bringing a fresh perspective to recurring posts.
- Up-to-date with the latest industry innovations, social media trends, and web usability, with a strong interest in web and mobile technologies.
- Highly creative, enthusiastic, and quick thinker.
- Strong skills in moderating social media channels and fostering audience engagement.
- Analytical mindset with the ability to interpret data and adjust strategies accordingly.
- Strong communication and collaboration abilities.
- MUST BE a native Arabic speaker with excellent written and spoken English skills.
- Strong public speaking and presentation skills.
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