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Business Intelligence Analyst
20 hours ago
Vitelco offers comprehensive services to customers with the principle of "Versatile" and "Innovative". We are looking forward to working with a skilled analytics professional who will take a role in our international projects in the telecommunication sector.
Our team has years of experience in managing and working with many global and national projects. Vitelco provides IT services on CRM, Billing, Middleware, Mobile VAS, Business Intelligence and Big Data applications in Finance and Telecom sector since 2014. We seek an expert in data analysis to join our team and contribute to campaign performance evaluation, customer behavior analysis, and process optimization.
The ideal candidate will have strong proficiency in data analysis tools and software (e.g., SQL, Excel, Tableau, Power BI) and solid understanding of marketing metrics, customer lifecycle management, and campaign performance evaluation. Excellent analytical and problem-solving skills with a keen attention to detail are required.
Key Responsibilities:
- Data Analysis: Analyze data from various sources to assess the performance of marketing campaigns and CLM activities. Identify trends, patterns, and anomalies to provide actionable insights.
- Reporting: Develop and deliver detailed reports on campaign effectiveness, including key performance indicators (KPIs), return on investment (ROI), and overall impact on customer lifecycle. Prepare regular dashboards and performance summaries for stakeholders.
- Campaign Performance Measurement: Evaluate the success of marketing campaigns for both Postpaid and Prepaid segments by tracking metrics such as customer acquisition, retention, engagement, and revenue growth.
- Customer Insights: Use data analytics to understand customer behavior, preferences, and segmentation. Provide recommendations to enhance campaign strategies and improve customer experiences.
- Data Management: Ensure accurate data collection, storage, and management. Maintain data integrity and validate sources to ensure reliable reporting.
- Tool Utilization: Leverage advanced analytics tools and platforms (e.g., SAS, HCL Unica, Google Analytics, SQL, Tableau, or similar) to analyze data and generate reports. Stay updated on the latest analytics technologies and methodologies.
- Collaboration: Work closely with the Campaign Managers and other team members to align reporting with campaign goals and objectives. Support the team with data-driven insights and recommendations for campaign optimization.
- Trend Analysis: Conduct market and competitor analysis to provide context for campaign performance and customer behavior. Integrate external data sources to enhance reporting accuracy.
- Process Improvement: Identify opportunities for improving reporting processes and methodologies. Implement best practices to streamline data analysis and reporting activities.
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