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Digital Marketing Strategist
1 day ago
This role involves working closely with the VP - Corporate Communication and team to implement corporate and digital reports that enhance awareness, boost digital presence, and align with departmental KPIs and targets.
Main Responsibilities:- The incumbent will execute elements of the approved digital and corporate marketing plan provided by the line manager.
- The Digital Marketing Executive will develop digital and social media calendars for all commercial and corporate accounts under URC.
- A key responsibility is to assess URC's digital and social media platforms based on target segment studies and data.
- The successful candidate will create digital reports for all URC local and regional accounts.
- The job requires building a monitoring tool to ensure alignment in content, events, and tone of voice across all digital platforms.
- The incumbent will ensure digital and social media reports are data-driven, with clear analysis and insightful rationale to support business goals.
- Supporting Commercial and Corporate units' digital accounts in growing followers and engagement through ongoing creative activations is essential.
- The successful candidate must adhere to the corporate brand guidelines as referred to by the Brand Specialist across all digital platforms.
- Ensuring all visuals used within digital platforms and reels are produced and approved according to URC policy and guidelines is crucial.
- The job involves tracking and reporting the performance of all digital and social media activations, engagements, and reach.
- Collaboration with Corporate and Commercial teams on their social media and digital plans and requirements is vital.
- This includes all local projects and subsidiaries as well as regional projects.
- Assisting in developing promotional activities and aligning offline presence with online presence is also required.
- The incumbent must maintain consistency to achieve targeted results.
- Tracking and measuring all digital data and digital budget spent on promotional/sponsorship ads is essential.
- Researching and analyzing market conditions, digital trends, competition, and case studies where feasible is also part of the job.
- The successful candidate must ensure all published content is error-free and has gone through the approval cycle prior to publication.
- The job requires producing 'sample' or 'mood' boards to be presented as part of content being produced by the design unit (photography or videography) based on line manager brief and objective.
- A weekly review/summary of website analytics, content, SEO, and social media tracking is also required.
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