Data Analysis Specialist

2 weeks ago

Kuwait City, Al Asimah beBee Careers Full time

Job Description

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We are seeking a skilled Data Analysis Specialist to join our marketing team. As a Data Analysis Specialist, you will be responsible for analyzing data from our marketing campaigns and providing insights that drive strategic decision-making. Your expertise in data analysis and understanding of campaign performance metrics will be crucial in optimizing our marketing strategies and ensuring successful outcomes.

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Key Responsibilities

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  • Collect, analyze, and interpret marketing data to evaluate campaign performance and effectiveness.
  • Create and maintain comprehensive reports and dashboards that track key performance indicators (KPIs) and campaign metrics.
  • Collaborate with campaign managers to identify areas for optimization and enhancement of marketing initiatives.
  • Utilize statistical analysis and modeling techniques to forecast campaign results and recommend actionable strategies.
  • Monitor industry trends and best practices in data analysis and marketing analytics to improve internal processes.
  • Provide insights and recommendations to stakeholders regarding campaign performance and potential improvements.
  • Assist in developing testing strategies, including A/B testing, to evaluate the effectiveness of marketing campaigns.
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Requirements

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  • Bachelor's degree in Data Science, Marketing Analytics, Statistics, or a related field.
  • 2-4 years of experience in data analysis or marketing analytics, preferably in a campaign-focused role.
  • Proficient in data analysis tools such as Excel, SQL, and analytics platforms (e.g., Google Analytics, Tableau).
  • Strong understanding of key marketing metrics and performance indicators.
  • Excellent analytical and quantitative skills with attention to detail.
  • Ability to communicate complex data insights in an easy-to-understand manner.
  • Strong problem-solving skills and a proactive approach to identifying opportunities for improvement.
  • Experience with A/B testing and other testing methodologies is a plus.
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About This Role

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This position offers a unique opportunity to apply your analytical skills and knowledge to drive business growth and success. If you are a motivated and detail-oriented individual with a passion for data analysis, we encourage you to apply.

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